“Facebook is the one piece of technology I use every day,” Kayla Roof said.
Roof, a business advisor and creator of The Work from Anywhere Business Academy™, praises technology and social media and has used both to launch several successful ventures. As a military spouse and entrepreneur, she knows just how important it is to be able to communicate with clients—and market to customers—no matter where she is.
Leveraging social media
Since 2005, Roof, who earned an MBA from San Diego State and a BBA in marketing from the University of Georgia, has been helping companies develop by using social media. By 2012, she started her own firm. Then, two years later she launched TheNavyMom.com and turned her blog into a television show. Today, as the creator of The Work from Anywhere Business Academy, Roof helps other business owners thrive by offering classes, programs, and online trainings.
“I have a [Facebook] group with all of my customers where I provide extra help and guidance. I provide education through Facebook Live, and I utilize Facebook ads to reach a larger audience,” Roof said.
Social media is what really helped her get started. “Facebook, Twitter, Instagram, and Pinterest have all been essential in creating relationships with potential customers and driving traffic to my website. I teach classes to people all around the world, and I’m able to do so by utilizing Zoom meetings and webinars,” she added.