/Jessica Bertsch

About Jessica Bertsch

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So far Jessica Bertsch has created 127 blog entries.

New Hire at Powerhouse

Angela Caban is a freelance writer, published author, and branding expert. In 2010 she founded the Homefront United Network, a military spouse and family support site created to assist spouses and families through encouragement, educational articles, and resources. This network is dedicated to assisting National Guard and Reserve families with resources and to ensuring no spouse is left behind. In 2013 she was named the New Jersey National Guard Spouse of the Year by Military Spouse Magazine and Armed Forces Insurance.

In January of 2017, Angela was elected to the Milford Public School Board of Education. She is an advocate for military kids attending civilian schools as well as for current issues affecting curriculum and regionalization of smaller school districts. She also sits on advisory boards for The Milspo Project, Military Family Advisory Network and MilTribe.

As a branding expert, Angela has worked with clients such as A&E, Lifetime Network, Chevrolet, Carnival, and many more. Currently, she is one of the Community Managers for the USAA Member Community, which provides engaging and resourceful content for military and families.

Angela has an extensive background in Human Resources and Communications, with a Bachelor’s in Business Administration and a Master’s in Human Resources. She has been married to her Army National Guard soldier for 13 years, and together they reside in the Garden State of New Jersey with their two children.

October 18th, 2017|

Q&A with Direct Sales Superstars – Feature Three: Scentsy

This month, Powerhouse Planning is featuring superstars of the direct sales industry who have taken the time to share with us their experiences and viewpoints gained over time. Through the words of those doing it—and doing it well—our Powerhouse team aims to help both new and established direct sales professionals grow their business as a result of the insights (including some of the harder lessons learned) of those in the field who are finding success.

Company: Scentsy
Industry Professional: Emily Goodknecht

Direct sales leader Scentsy revolutionized the way consumers use fragrance by creating a safe, alternative option to traditional candles. Headquartered in Idaho, the company designed a customized line of home and personal products, including scented wax bars and warmers. Bi-annually, they release new catalogs along with seasonal collections that capture the feel and smell of the holidays. According to the company’s website, they have earned recognition from the Direct Selling Association (DSA)—the trade organization of the direct sales industry—through the DSA Ethos Awards (2009-2015) and the Rising Star Award (2009).

Scentsy, founded in 2004, has grown to over 100,000 independent consultants across 11 countries. Among them is Emily Goodknecht, a SuperStar Director with 750 distributors under her leadership. To manage hundreds of motivated sellers efficiently, Emily utilizes a trickle-down model of leadership that allows her to work directly with her upper-tier team leaders. Some of her directorship role includes mentoring, training fellow Scentsy sales reps and conducting recognition activities to highlight individual achievements. She says she initially started with the company as a side gig, but soon realized the earning potential of running her own business after her husband transitioned from his military career. Six years later, her business continues to grow and so do her goals.

Emily spoke with Powerhouse Planning about her history with Scentsy and her tips for success in direct sales.

How did you know direct sales would be a good fit for you?
I had pretty good success early on in my business. When I joined, I got my kit and I was reading through the guide, and I’m someone who’s really driven by goals and incentives. So, if the company is putting out some kind of bonus, I tend to look at that and think, This is what successful people do—I’m going to go for that.
Emily added that her paycheck steadily grew over the years. Over the last two years, she says her business has produced an income more significant than some traditional careers; as a result, she has been able to take care of her children at home while also running her business.

What is your greatest accomplishment with your company?
My promotion to SuperStar Director. The reason it holds so much merit to me is because it means that I’ve achieved a level of leadership that … helped cultivate other leaders to realize their dreams as well. Because had I never chosen this business, there’s a possibility that those other 750 lives that have been changed by this business would have never joined. I don’t know that for sure, but I don’t know where we all would be if I hadn’t chosen to purchase that $99 starter kit.

What is your hardest lesson learned?
In terms of my own personal-family life, I learned that it’s okay not to be able to do it all. And comparison is really the thief of joy. I see what other people are able to accomplish in their businesses and it’s hard not to think, I wish I could do that, but I realized we come from all different backgrounds and we all have different life experiences that are going to bring different levels of success.

In terms of my team, I’ve learned that you can’t want it for somebody. In this business, you have to be extremely disciplined and self-motivated, and it’s up to you to keep your cup filled and to stay inspired. It’s hard to watch people go down a different path and not see the potential, but I can’t want it enough for someone—they have to want it for themselves.

What’s your favorite professional/personal quote?
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking…As with all matters with the heart, you’ll know when you find it.” – Steve Jobs

How have you grown your team?
Usually when I’m looking to bring people into the business, it’s typically people who I think can use the blessing—either they’re having some financial struggle, or they’ve recently lost a job and can use another income. I also get a lot of referrals. People tend to be drawn to those who exude confidence and success, and I’m not shy about sharing the adventure I’m having with Scentsy. When I’m online, I keep an upbeat presence. I share the benefits of being with the company, such as the trips they pay for and the lifestyle I am able to maintain because of my work.

I always have a recruiting hat on. I’m always thinking of how this business can bless someone’s life. Everyone has a need, whether it’s financial or emotional, and it’s just a matter of tapping into that. Scentsy doesn’t always have to be just about the money. Some people do it because they want to make new friends, some people do it because they want a break from their kids, or they do it because there’s something else that they want in their lives. If you tap into that, there is something that Scentsy can literally provide to everybody.

Below, Emily shares her tips for using the trending tools of direct sales to expand a customer base and strengthen relationships.

Building Your Team Tips: Focus on the relationships. It’s the people who build your business. Take care of them and they, in turn, will take care of you.

Online Party Tips: Engage and connect with your audience in a fun and meaningful way. Involve your hostess every step of the way AS MUCH as possible; you’ll have a much higher probability of recruiting her for your team!

Utilizing Social Media Tips: Your profile is your storefront. People want to do business with a person who has a funny, inspiring, and positive ZEST for life and who is passionate about what they do. If you aren’t exuding that in your online presence, then you won’t draw people in. Be AUTHENTIC!

Making it YOUR Company Tips: Trust and loyalty from your customers and your team come from your dedication and consistency to your business, both of which take time to establish. So don’t give up on it.

Website: https://scentsy.com/
Facebook: www.facebook.com/Scentsy

October 17th, 2017|

Q&A with Direct Sales Superstars – Feature Two: Young Living

This month, Powerhouse Planning is featuring superstars of the direct sales industry who have taken the time to share with us their experiences and viewpoints gained over time. Through the words of those doing it—and doing it well—our Powerhouse team aims to help both new and established direct sales professionals grow their business as a result of the insights (including some of the harder lessons learned) of those in the field who are finding success.


Company: Young Living Essential Oils
Industry Professional: Carolyn Herrick, Independent Distributor

Young Living is a wellness company offering essential oils to customers around the globe, including the United States, Australia, Europe, Canada, Japan, and Singapore. It officially launched in 1994 after the owners, D. Gary Young and Mary Young, developed farmland in Utah and Idaho. According to the company’s website, they currently rank as a world leader in the essential oils industry, and earlier this year they received the Silver Award from the Public Relations Society of America for brand communications and public relations. Further, the brand has expanded sustainability efforts through their program Seed to Seal, which utilizes greater supply chain assurance.

Independent Distributor Carolyn Herrick, an Air Force veteran, joined the company three years ago anpresently holds Gold status, representing an average monthly income of $6067. She made the decision to operate her direct sales business after experiencing the benefits of the essential oils during a difficult pregnancy. Product categories include for the home, wellness, beauty, and balance. She chronicles her thoughts about the different oils and how they can be beneficial at http://essentiallyaware.com/. The website offers her the opportunity to connect in a more personal way with potential and current customers by providing real-time insight into the health benefits of her offerings.

Why has direct sales been a good avenue for you?
I have always loved people. I love talking to people, I love meeting people, I love helping people, and I love building other people up. I didn’t start with Young Living with the intent to sell, but when the products worked for me and my family, I just started talking about them. This happened during a time in my life when I had lost my primary source of income and was nursing a brand new baby. I could do education and help people from my iPhone, in my rocking chair. I could meet other new mamas at the park and teach them about natural wellness and how to live a chemical-free life, since this is such a trending topic. Companies that claim to be natural and honest, we are finding, aren’t. I have so much genuine passion for wellness and natural options that it was extremely easy for me to become a “sales” person even though all of my sales are through heart-centered sharing.

What is your greatest accomplishment with your company?
When I made a certain level—referred to as Silver—in six months, I received as a reward a kit of 120 different essential oils and blends, valued at over $2,000. They made this incentive purposefully difficult but doable. Meaning, with hard work, it is absolutely there for everyone to obtain, but not everyone does. That, along with an all-expense-paid retreat in a five-star hotel for three days, made me feel like a queen, even at a level that wasn’t one of the top leadership ranks in the company.

What is your hardest lesson learned?
Relationships always come before sales. Always. I learned this the hard way by losing some relationships at the cost of my business. Thankfully, some friends have extended grace to me, but one of the things I frequently speak about online is how NOT to do direct sales. Cold calls, mass copy/paste “opportunity” messages, and the like are the easiest, fastest way to get unfriended or unfollowed on social media. Even outside social media, in real, face-to-face relationships, you have to set boundaries and establish lanes or else your enthusiasm for your company can start to overshadow your friendships.

How do you gauge success?
To me, success came in stages. I think it’s important to celebrate each step. Someone’s first referral or sale, someone’s first company advancement—those are some of the most foundational parts of success. My “I’ve arrived” moment came when I was able to quit a very good, stable government job to work from home. That time freedom is priceless and makes me feel I have made it in this industry.

What’s your favorite professional/personal quote?
“If you live a high-vibration life, everything that comes in is abundant.” –Anni Dayan

This quote is the wallpaper in the team business group that I run. I focus a lot on emotional health, and I have learned how much the frequency of the people, things, food, etc. that we surround ourselves with affects us in life, relationships, business—everything.

Where do you envision yourself in five years professionally?
There’s actually a great book called 5: Where Will You Be Five Years from Today? [by Dan Zadra and Kristel Wills] that helped me figure this out. With my current trajectory, in five years I am in the top tier of earners in Young Living. That is an income of about $150,000 a month (youngliving.com/ids). With this income, my husband does not have to work unless he wants to. I am giving enormous, generous amounts of money at will. I have paid cash for a house. I am leaving legacy money for my child and adopting a child or continuing to fund adoptions, which I currently do. I am traveling worldwide to do humanitarian work and take family vacations.

How have you grown your team?
In the beginning, I wasn’t purposeful at all. I just gathered a lot of team members and hoped someone would want to join me in sharing and growing a business. As time went by, I was able to find more resources and learn more. We have a saying, “Know more, do better.” I think the single most helpful thing to developing my business has been developing myself as a person. If you develop yourself as a person, you will be fully equipped to lead anyone else who ends up on your team.

Below, Carolyn shares her tips for using the trending tools of direct sales to expand a customer base and strengthen relationships.

Building Your Team Tips
When it comes to building your team, your personality and values have got to shine through in all the training and techniques. In the end, people don’t choose a product—they choose YOU. You are uniquely gifted to lead your team. No one else can do that better than you.

Online Party Tips
Online parties have got to change as the platform changes. Over a year ago, we were using auto-posting services to run a LIVE event, but presently, truly LIVE videos have become possible. If you try to use the old model, you will fall behind those using the new platforms. Changing with technology requires flexibility and a lot of growth, but if you plan to do online parties you have to keep up with it.

Utilizing Social Media Tips
If you use social media for marketing, make sure only one out of five posts is about your product. Make sure an image accompanies it. Tell a story. Don’t rattle off facts and end with, “If you’re interested in learning more…” because everyone will immediately feel sold to. Just share your heart and your story. That’s what people want to see and hear. They will come to you if you are genuine.

Making it YOUR Company Tips
When you are a distributor for a big, corporate company, it’s important not to have just your own stories, but also to connect your stories with the corporate story. For instance, Young Living is the only essential oils company in the world that owns its own farms. That is impressive, but most people don’t care. What they care about is seeing YOU on that farm, smelling the lavender and showing them how it’s sourced, planted, cultivated, harvested, distilled, bottled, and sealed to end up in your members’ hands. If you are in a company that has a unique niche, you have got to add your own face to that company or else no one will care! They will just read, “We’re the only ones who…blah blah blah.” But when you show them your zeal and you connect with that bigger picture personally, you’ve made money.

Website: https://www.myyl.com/cherrick

Facebook: https://www.facebook.com/EOaware/

 

October 11th, 2017|

Proudly Owning I’m A Non-Traditional CEO

I’ll admit it. I’m a mixed breed career woman/military spouse. When first meeting someone, I always stumble to state my roles in life quickly and concisely. In short, I’m a full-time stay-at-home mom/wife and a full-time CEO. (Please go ahead and pick your jaw up off the floor.) Then I usually get a, “Bless your heart—how do you balance it all?” I almost always have a snarky comment like, “Wine and Jesus.” Truth be told, I’ve been processing how I do it, and it boils down to this: I’m a non-traditional CEO.

Allow me to explain.

I don’t hustle.
Over the past few years I’ve read article after article about “hustling to succeed.” Let me tell you, the only hustle I do is at 8:45 A.M. Monday-Friday to get my oldest to the bus stop. To me, if I’m “hustling” in my business, then I didn’t plan appropriately. I don’t want to work in chaos. I like order, plans, and processes. So, I’m not a CEO you’ll find hustling to drum up work.

I flex my goals.
I’ve said for years I would aim to publish and present each year. This year I didn’t present. I did, however, have many days when I was present in my children’s lives. I’m not dwelling over missing that one goal because something tells me my children’s hearts were poured into pretty heavily this year—and that’s a freaking awesome accomplishment.

I sat out the conference season (again).
This is the time of year when you start seeing conference picture after conference picture and fellow CEOs begin receiving award after award. In this season of life, that’s not me. I’ve chosen being present with my family over attending large-scale networking opportunities. I know there will be a time when I’m going to have that professional flexibility again, but I also know the years with my littles are going by fast, and I can’t miss this stage of life that only comes around once. So, I cheer from afar for my CEO counterparts and stand proudly at home, growing a company.

I rethought my approach to networking.
Bus stop. Playdates. School holiday events. Local events. That’s how I “work it” these days. For years I thought I needed to attend any and everything I could get my hands on to build leads. Then I quickly realized that the more I made legit friendships the more people learned about my company, and that turned into business opportunities. Simple conversations on the go have turned into profitable contracts. It didn’t require me to get all fancied up or spend a butt ton on airfare and hotels. It took me chatting, getting to know someone, and speaking about my company (and their needs) when the time was right.

I keep politics out of my social media posts.
I don’t take a public stance on my political position via social media. I welcome the opportunity to chat face to face with anyone about my beliefs regarding religion, politics, etc. My personal and professional social media feeds will continue to be pics of my fat babies and furry pets, primarily because I want to work with diverse clientele. I don’t want to work with people who are just like me; I want to learn from others. I believe that when you start sharing your beliefs as the best (and only) option out there, then you lose opportunities to learn from others. And, to me, that’s potentially lost goodness I could’ve had in my life.

I am transparent on social media.
I have two social media pages. I have my personal page and my business page. I’ve noticed over the years many CEOs opt to have a personal page and then a separate personal page that’s only used to show their professional side. #1, This mama ain’t got time for that. #2, I am who I am. I want to be transparent. If my personal life is so crazy that I can’t show everyone “who I am,” then in my mind I’ve stepped away from who I aim to be.

I created a non-traditional corporate culture.
I strive to prioritize my life in the following order: faith, family, and then career. I encourage it daily at our company. In the beginning, I remember people would be worried to tell me they had to go on vacation for five days and they’d make sure to bring their computer. My answer was (and still is), “Heck to the no.” We need breaks. We need to feed our souls. We’ve implemented policies where team members cover other members so they can step away.

I’m not striving to be rich—I’m striving to do good.
If I die and have grown a company that’s insanely successful, but I have a ton of money just sitting in the bank, then I’ve failed with how I define success. I’m human; therefore, I enjoy nice things. But I also know I’m crazy privileged, and that means as our company grows we need to share the goodness. If I’m not giving more as I continue to gain more, then in my mind that’s failing. I want us to “Share the Goodness.” At my company, Powerhouse Planning, we support local and international efforts that give back to our world. We’ve done simple things like race sponsorships, and we also engage in large-scale efforts like sponsoring a girl monthly so she has food, shelter, and an opportunity to receive an education.

So that’s me.

I know I’m different, and I know many people will tell me I’m sipping on crazy juice. That’s okay because I’m me and you’re you. But for those of you out there thinking you have to hustle and kill yourself on your way to success, look at your season of life. Look at the season of your company. Start to embrace and celebrate your ideal image of what a successful CEO looks like.

So go onward. You be you, and I’ll be me—and we can all just be proud of how we find success.

—–
Jessica Bertsch is a proud Coastie wife and mom of a six-year-old son, two-year-old daughter, and one-year-old daughter. In her “spare” time she runs Powerhouse Planning, LLC, www.powerhouseplanning.com.

 

October 6th, 2017|

Q&A with Direct Sales Superstars – Feature One: Nomadés

This month, Powerhouse Planning is featuring superstars of the direct sales industry who have taken the time to share with us their experiences and viewpoints gained over time. Through the words of those doing it—and doing it well—our Powerhouse team aims to help both new and established direct sales professionals grow their businesses as a result of the insights (including some of the harder lessons learned) of those in the field who are finding success.


Company: Nomadés
Industry Professional: Christy DeWitt, Director of Business Development and Sales
Since launching in 2009, Nomadés has offered customers the opportunity to capture their life stories one charm at a time. Christy DeWitt, Director of Business Development and Sales, joined the company shortly after its beginning. Her role evolved from customer to consultant to management, which she says has helped her relate to the team of consultants she now works with. While she does admit to possessing a strong knack for sales, Christy explains that it was ultimately her adoration of the products that made her go all in.

The Nomadés Collection includes custom-designed charms that symbolize military duty stations, branches of the Armed Forces, love stories, and life changes. The company operates with a team of consultants located across the globe located globally and all products are created within the United States. Since their niche market is smaller, the market is less saturated with Nomadés consultants. To find a consultant nearest you, go to www.nomadescollection.com/locate.aspx.

Q&A with Christy DeWitt:
Describe your position with Nomadés:
The Director of Business Development and Sales is a sales-driven position that works directly to train consultants, plan events, and manage the logistics of vendor events. Other responsibilities include establishing and maintaining relationships between Nomadés and boutiques.

What tools do you encourage your consultants to use?
Nomadés encourages their team to “be charming” by working to establish relationships with customers. For example, use a Facebook brand page versus a closed private group so that potential and current customers have the option of accepting an invite rather than being automatically added.

What stands out to you today about working with Nomadés?
I’d say one of them is we’re here eight years later. There have been feast years, and there have been famine years. There aren’t a lot of all women-owned businesses, and we are a tight-knit group of women. They’re my tribe; they are my people. They’re my business partners, but they’re also the most important people in my life next to my family.

How do you gauge success?
Sales is an obvious metric for gauging success in this industry, but so is the personal success of our consultants—even if it was a slower month for the company as a whole. I love it when I have a team member who is a slow starter, and then she is a top performer for three months in a row.

What’s your favorite professional/personal quote?
You don’t build a business. You build people and then people build the business.

How have you grown your team?
Nomadés creates a sisterhood type of company culture among the Independent Consultants. They are taught that they are in business for themselves, but not by themselves. The company uses various tools to engage with their virtual team, such as creating different themes throughout the week like motivational quotes, what’s happening, and marketing information.

Most consultants come to Nomadés by way of first being a customer. After their involvement with the product and company, they traditionally inquire about the process to be a consultant. All different personalities and backgrounds can succeed in this field, especially when they have an authentic belief in their product. Plus, consultants sharing their experiences often motivates new consultants to come on board.

Below, Christy shares her tips for using the trending tools of direct sales to expand a customer base and strengthen relationships.

Building Your Team Tips
Give people the opportunity to say yes or no. Whether it is buying or joining your team, they will not know the options/opportunity unless you tell them. You have to ask.

I invest in my team. I learned early on that words of affirmation, recognition, and to some extent incentives go a long way to encouraging your team. I make an effort to recognize even the smallest accomplishments of my team members. Everyone likes a shout-out!

You can’t drag people into success—they have to want it. Stop spending energy on people who don’t want it. Always be sweet and charming, but you can’t do it for them.

Online Party Tips
Determine why your hostess wants to do the “party” online. I think there is a misnomer that online events are easier than in home. The truth is an online event must have the full attention of your hostess, and she needs to be fully engaged for it to be a success. If she wants an online event in lieu of having people in her home for two hours because she thinks it will be easier, let her know that’s not really the case.

Your hostess should invite 30-40 people to an online event and no more. She needs to personally invite them and not mass invite them (Facebook messaging the masses is not the route to go). She cannot mass invite 350 of her closest friends and think they are going to see that in their Facebook notifications. It is a waste of her time and your time. The jewelry I sell is a very personal piece of jewelry and requires a sincere and personal request to guests. So, here is the tip: YOU are going to have to explain that to her, however painful it may be.

Facebook Live and videos garner tons more interest/results than pictures and posts. If you want guests to get excited about a product, then they need to hear that excitement and enthusiasm in your voice. I don’t care how many CAPITAL LETTERS and exclamation points you put in a post; it’s not the same as someone seeing you and hearing your excitement.

Utilizing Social Media Tips
Pick your favorite social media platforms and what you are most comfortable with and use those. You do not have to be on Snapchat, Tumbler, Twitter, Instagram, Facebook, and Pinterest. Pick a couple that you like and work really diligently on those.

After picking the platform best suited for you and your business, you have to use it daily. If it is March and you still have a Christmas-themed cover photo on your Facebook brand page, people assume you are closed for business. For example, if it’s Easter, take those Christmas lights down and make an attempt to look like you want to work your business.

Every post to your social media platform does not and should not be about your business. Get personal. You are not selling from your brand page; you are building a relationship with an audience. Have fun! Post “other” stuff on your pages—you want people to like you, follow you, and get to know you!

Making it YOUR Company
While your product company (e.g., Nomadés, Scentsy, Pampered Chef) is likely to give you resources to help with your business, they cannot do it for you. You have to want to do this. Know the why, the reason you are doing it.

You have to work YOUR business every day. (Sure, you can take a vacation.) But seriously, if you are truly working this as a business and not a hobby, then it will take dedicated, intentional work every day. Treat it like a business.

Be proud of what you do. Take ownership and when people ask what you do for a living or a job, speak with confidence about what you do.

I firmly believe you have to have a passion for what you do. I love this product. I feel profoundly sorry for anyone who doesn’t have it and I have any overwhelming drive to share it with others. If you don’t feel that way about your product and business, then you are going to have a hard time convincing anyone else.

Website: www.nomadescollection.com
Facebook: www.facebook.com/nomadescollection

October 4th, 2017|

New Hire at Powerhouse

Kelly W. Maria is pleased to join Powerhouse Planning as a design-minded and social media savvy freelancer who, from technical writing to marketing, does a little bit of everything. Kelly has a background in marketing and special event management. She holds an undergraduate degree in dietetics and a master’s degree in business, marketing, and management. As a proud Marine Corps spouse, she has held positions in many fields including higher education, governmental consulting, military family readiness operations, organizational management, copywriting, training, web and graphic design, and office administration. The military lifestyle has given her the unique opportunity to experience many places and markets; it is through this exposure that her broad range of talents and experiences will serve Powerhouse clients well.

Kelly is currently stationed with her husband, Alan, in Miami. While brushing up on her Spanish, she enjoys practicing yoga, gardening, fishing, and hanging out with her Labrador friends, Zoe and Harley. You can find her, and her dogs, on Instagram @laesposademarinero.

September 27th, 2017|

Business Owner Delivers Spa Experience at Home

By: Bianca M. Strzalkowski

The hustle of life keeps people on the go from one commitment to the next, leaving little time for self-care. Donna Ferguson is hoping her products will offer some relief, albeit brief, from all those responsibilities.

The Maryland native first started making and selling spa-like products out of her home nine years ago. Ferguson, owner of SALT—Soak Away Life Troubles—sought to give busy customers a way to take a time out from their day. She sells handmade items online and at a brick and mortar location in Jacksonville, NC, where she moved when her husband, a United States Marine, was stationed there in 2007. By 2014, she expanded her virtual business to include a physical location and she has been a one-woman show ever since.

“I was sitting at the dinner table when I thought, I’m doing this. I always had the bug in me, so I literally jumped in,” Ferguson said. “I didn’t know what I was doing. It didn’t dawn on me until after I was in here and all the adrenaline had subsided, I was like, ‘Oh, my gosh.’ I got to keep books… and I didn’t know how to keep a budget as far as projections, so I spent my budget for three years in probably less than six months.”

With no formal business training, Ferguson relied on her own research and resources from the local community college. As many owners can relate to, she does everything from the accounting and marketing to the inventory and budgeting. The learning curve has been challenging at times, but she looks forward to walking through those doors she built every single day.

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July 17th, 2017|

Add Video to Your Brand’s Social Strategy

By: Rheanna Bernard

Social media is always changing. Whether you are a blogger, a brand, or a small business, it can be hard to keep up with what’s trending. Just when you feel like you’ve got algorithms down, they change. There is, however, one thing that has been on the rise, and isn’t going anywhere: video.

Video is a key factor in engagement, as seen by every social media platform that isn’t just video—like Snapchat—adding such features to their options. Who remembers that brief second in time everyone made fun of Instagram for launching their Instagram Stories feature? Everyone did, and they made videos about it, too. It was only a matter of time before Facebook rolled out the same thing. Video is king. So how do you do it right?

How you put together your videos depends on the goal of your video and who you are. Bloggers will create videos differently than a brand, but there are some intersections.
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July 17th, 2017|

Connect with Your Audience—The Right Way

By: Randi Cairns

If you’ve been online for more than two seconds, you’ve already seen the good, bad, and ugly of the interwebs. Everybody has something to say, and it’s not always pretty. As a business with a social media presence, you have no doubt already been thrown into this fray or will find yourself there soon. So how do you deal with the chatter?

Listen. You shouldn’t be the only one talking here. Your social media channels aren’t a commercial, or at least they shouldn’t be. What do folks have to say about you/your brand? If you don’t yet know the answer to this, you’ve just determined your first actionable item. Read your reviews. Set up Google Alerts for your brand. Follow your own social media channels. You can’t guide the talk about your brand if it’s happening off your radar.

Expect to make people unhappy and have a plan in place to address critiques and concerns. What your mama said is true: You’re not going to please 100% of people 100% of the time. Having a plan for what to do when this proves to be the case means you’re not responding in a reactive way.

Remember you have an audience. This isn’t between you and one unhappy customer. This is between you, them, and, well, anyone with an internet connection. And they’re paying attention to more than the negative comment. They’re watching YOU. How quickly and how do you respond? And they’re going to observe the outcome, too.

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July 17th, 2017|

Client Profile: Randi Cairns Consulting

“It was an absolute pleasure working with Powerhouse Planning. Beautiful graphic design, a keen eye for detail, and an incredibly responsive team that turned around gorgeous deliverables. I can’t recommend them highly enough!” – Randi Cairns, Founder and CEO, Randi Cairns Consulting

Interested in learning how we can help your company grow in regards to a marketing rebrand? Email us at admin@powerhouseplanning.com. We’d love to be on your team!

July 17th, 2017|