When Shelly Nicholas was growing up, she spent way too much time trying to keep her hair secured in a hair tie. Years later, when taking a venture consulting class in grad school, she developed a business plan to make a hair tie that actually works. Fast forward 10 (yes, 10!) years, and Pretty Knotty’s FIT TIES are part of a flourishing company.
Most of the business owners we see in the military spouse community are either selling a product that has already been developed or selling a service. Nicholas not only sells FIT TIES, but she also created the product. With her partner Jacob Eberhart, she spent almost eight years in design and development.
“We lost a lot of time trying to develop a brand-new product,” Nicholas explained. “We had several designs that could have been effective, but they were ultimately dead ends.”