Shining a Spotlight on Powerhouse’s Jessica Yost
Jessica has held several titles in those four years. She has worked as a strategic marketing consultant, social media specialist, ghost writer, and copywriter. “I’d also add, after explaining what I do to a friend of mine who is a marketing specialist, that what I do is 360 marketing. I never would have known that, but she’s an expert, so she would know!” says Jessica. That type of flexibility is part of her “Semper Gumby” attitude toward life and work. “Just know things can change on you in a second and be prepared to go with it,” she says.
It’s advice that has served her well at Powerhouse. “My work here has definitely taken me out of my comfort zone at times,” Jessica says. “It’s a case of you don’t know what you don’t know until you know you don’t know it. But what I’ve learned from working outside my comfort zone is that I love that feeling of knowing you’ve successfully completed a task that is new to you and that I have learned so much from embracing the challenge.”
And that’s not all she appreciates about her time at Powerhouse. “I did remote work before the pandemic. I felt like I worked a lot harder in remote work than I would have in a traditional office—and I’ve worked in those too—but it seemed like people never took what I did seriously. When they found out I worked remotely, it was almost like, ‘Oh, you have a cute part-time job,’” she recounts. “The pandemic changed all that.” Post-pandemic, many people realized the importance of remote work and that you could still be productive and successful even though you weren’t in a physical office space. Jessica says, “Powerhouse has always worked in the remote sector. So, when the pandemic hit, I felt like one of our strengths—and a real bonus we could offer clients—is showing them how to make that transition successfully.”
It does take strong time management skills to work remotely, Jessica cautions. “Time is the most precious commodity we have. We can’t buy it back. So, organizing your day as a remote worker is critical. I’ve had to learn that it is okay to be flexible in how I do things in my day. Just because I’ve always done a task in the morning doesn’t mean I can’t do it in the afternoon. And I need to remember that I have to mentally set my brain for work. For me, that means I ignore household tasks during my work hours. If I was in a traditional office, I wouldn’t be able to take care of the dirty dishes. So, I wait until I’m done working to tackle those things.”
Remote work can be rewarding, especially when you are working in an environment like Powerhouse’s. “Everything about Powerhouse is unique,” says Jessica. “It’s awesome. While we’re there to work and to produce deliverables for our clients that exceed their expectations, we are all aware and supportive of the fact that we’re humans first. We’ll make mistake
s and we will rapidly correct them when they happen, but we give each other grace because we all understand that mistakes will happen. The only thing we can control is how we handle them.” She adds that because most of the freelancers at Powerhouse are military veterans or spouses, we understand that life can be brutal and gut wrenching at times but that it breeds grit and understanding of what is important in life.
Speaking of what is important in Jessica’s life outside of work, she’s very much focused on her husband and their adorable beagles, Clark and Kent. “They just turned 12 years old,” she says of her “super” beagles. “Clark just started on arthritis medication, but they’re still up for going on hikes or walks and love to eat!” She also enjoys being closer to family now that Adam has officially retired from the Navy. “We’re about an hour from family now. It helps that we’re both from the eastern panhandle of West Virginia and are settled relatively close to home, so we can see the family fairly easily,” she says.
Jessica also loves music and can be found at various musical concerts throughout the year. “I just got back from New York where I saw my favorite band of all time, Hanson, in concert four times,” she says. It’s true that Hanson is her go-to choice. At Powerhouse, we periodically ask team members to provide favorite songs based on a certain theme that are then compiled into a playlist and shared.
Jessica constantly has a Hanson song at the ready, and her choices are always spot on. In addition to enjoying music, she loves baking. “I’m a STEM girl,” she says with a laugh, referencing a school science fair project she did about the effects of baking soda and what it does on baked goods. “I won my high school science fair and took 3rd at County with that project. Now, I have perfected my cookie recipe after years of experimentation.”
Knowing she is in a professional space where she can balance work and life in a way that works for her is important. “Our culture is amazing,” she says of Powerhouse. “Everyone pulls their weight, and everyone consistently gives their best, but we also have a healthy understanding that productive workers are those who feel happy and balanced in all aspects of life. When we do fail, and as humans it
happens to all of us sometimes, we aren’t afraid of it. Instead, we see it as an opportunity to learn and grow.” That mindset is key to sustaining success. “I also love our Share the Goodness program. Jess always gives back, and she doesn’t have to. Running a small business is not cheap, but she makes giving back a priority and encourages us to be a part of that. That is just so special and unique to Powerhouse,” she says.
There are a couple of ways Jessica thinks Powerhouse could give back even more. “I’d like to see us develop an executive training program. I envision one that would be tailored for business executives that would be based on the model Jess has created and been so successful with, and one tailored to the military. The transition from active duty is challenging, and I think Powerhouse could do a lot in that space. Creating some leadership programs for military spouses in addition to transitioning from active duty back to the civilian world could be something we’d do well,” she says.
Jessica loves what she does and where she’s landed. And though she brightens every meeting she’s a part of, she sees herself as quite boring. “I don’t have any little-known facts about myself,” she says when asked to share one. “You can figure me out pretty easily, and I’m really so boring. Maybe the fact that I’ve never seen an episode of The Simpsons is interesting? It’s the longest running show on television.”
Don’t let her fool you. Jessica’s joy and sense of humor are truly contagious, making her one of the team members everyonehopes to work with. So throw on some “MMMBop” in her honor. You might just catch a bit of Jessica’s positivity, too.
