Inclusive marketing is becoming more and more important for businesses. A 2022 study conducted by Amazon Ads with Environics Research shows 44% of respondents stated that diversity, equity, and inclusion are becoming ever more important to them, and 61% of respondents stated they buy brands that are acting on DEI efforts.
What is inclusive marketing? Simply put, it’s marketing that includes everybody. From language to images to how you craft your marketing strategies, inclusive marketing seeks to depict and relate to a broad audience. Not sure how to switch up your marketing strategy to be more inclusive? Powerhouse Planning can help! Contact us today to learn how we can help you create and implement a more diverse, equitable, and inclusive marketing plan.
