Since the COVID-19 pandemic became our new “normal,” more than $119.2 billion has been donated on a global scale. In fact, according to Zelle’s Consumer Payment Behaviors reports, just about 3 out of 4 Millennials have donated money since 2020. With Millennials making up half of the work population these days, it’s important for employers to understand how passionate the generation is about making philanthropy an everyday part of their lives. Gen Z isn’t far behind Millennials with a 66% give rate. Clearly, if companies want to be relevant and relatable to their employees, they need to implement robust philanthropic enterprises.
Philanthropy in the workplace makes sense. Not only do businesses have an opportunity to support their local communities, but they can also build a work culture that fosters employee engagement and make work a place people want to be. Moreover, charitable giving generates great business value and enhances consumer relationships. When people see businesses actively engaged within their communities, public image soars.
Curious about how to up your philanthropy game? Continue reading for more tips and suggestions. Or contact us today to see how Powerhouse can help you hit your giving game out of the park.
