BUSINESS RESOURCES
Event facilitation encompasses a lot of things in the business world. From small, in-company events to large corporate conventions, event facilitation takes on many diverse forms. For an overview of event facilitation, covering everything from what constitutes an event to how to devise a event budgets, check out Cvent’s “Must-Know Guide to Corporate Event Planning.”
Have you been tasked with planning your company’s next event? Need a primer on what to think about and the types of questions you need to ask while planning? Maybe you need to figure out what to delegate to the others on your team. Social Table’s how-to guides can help you with that; our favorite is “How to Plan a Corporate Event: 8 Tips to Know”. It helps you jump-start your planning brain by giving you a fairly extensive list of things you will need to consider.
Need to consider COVID-19 protocols when you plan your next event? GlueUp’s “Guide to Corporate Event Planning” includes checklists and tips for navigating events during the ongoing pandemic.
As always, Powerhouse Planning has resources and services to help. We can plan and implement your next event with our total team solution, freeing you up to be the perfect host without having to worry about all the behind-the-scenes moving parts. Want more information on how we can help? Check out this case study, which details how we helped one of our clients with their event facilitation needs. Or contact us today to see how we can help you create the event you’ve been dreaming about.
Have you?
Have you checked out Powerhouse online recently? Our website has undergone a facelift! And it’s more than “skin deep.” New (free) resources, case studies, and more can help you determine how Powerhouse can best help you. Not only are we constantly updating our website, but we are also ever-present on social media as well. Check us out on Facebook, LinkedIn, and YouTube. You never know what we have going on there! Who knows, you may even get a chance to interact with our president. She’s currently scheduling one-on-one 30-minute sessions where she will speak directly to you and offer advice/mentoring on any of those thorny business issues you might be facing.
GIVING BACK & GETTING INVOLVED
Service Doesn’t End, It Just Takes a Different Form
By: Heatherlynn Akins
If you know anything about Powerhouse Planning, you know it’s got military ties. Our founder and president is a proud Coast Guard spouse who started Powerhouse because of her deep desire not only to have a portable career for herself, but also to be able to offer the same to other military spouses and veterans. You might say that supporting military families is a passion of hers. While not all of us are military spouses or veterans, we all love our military-connected coworkers. Which is why we thought April was the perfect time to shine some light on two of our Powerhouse freelancers, as April is Military Spouse Appreciation Month. Both are veterans and military spouses who have made service part of their lifestyles.
Sarah Zerr, one of Powerhouse’s project managers, and Crystal Toy, one of our social media strategists, have been with Powerhouse for less than a year after serving in the Marine Corps and Coast Guard, respectively. We recently sat down with both of them to reflect on their experiences and how they’re continuing a lifetime of service even after their active-duty time has come to an end.
PH: What branch did you serve in and for how long?
Sarah: I went to the Naval Academy and served in the Marine Corps as a helicopter pilot. All told, I spent over 10 years in uniform.
Crystal: I served in the U.S. Coast Guard for 14 years and 11 months. The majority of my work was concentrated in port security, federal law enforcement, and search and rescue missions.
PH: And both of your husbands are also military, correct?
Sarah: Yes, my husband Greg is also in the Marne Corps. We actually met at the Naval Academy and married on graduation weekend. Now he is in the reserves. Proud wife brag: He was recently named the Defense Logistics Agency field grade reservist of the year!
Crystal: My husband has been in the Coast Guard since 2006. He’s currently serving as the Armory Supervisor and Lead Firearms Instructor for USCG Sector Puget Sound.
PH: Congratulations to both of you. Sounds like you have both moved successfully on to being military spouses and veterans. What made you decide to serve in the first place?
(more…)
Spotlight on Powerhouse’s Crystal Toy
Since the beginning of any year is a time to start fresh, explore all the possibilities open to you, and focus on new ventures, we thought it only fitting that our first team spotlight should fall on Powerhouse Planning’s newest employee. Crystal Toy has been with us for just two short months, but she’s already made a vibrant impact on all of us. As one of our dynamic social media specialists, Crystal has come onboard running, ready to absorb everything she can and turn it into amazing content for our clients.
As a Coast Guard veteran, Crystal goes “all in” with anything she does. Her commitment to serve our nation as a member of the Coast Guard lasted 15 years and is something she’d still be doing if she hadn’t put her family’s needs first. With her husband also being active-duty Coast Guard (with 16 years and counting), and two young children to consider (who have already moved five times in their 8 and 7 years, respectively), Crystal decided it was time to find a new way to serve.
Which is why she’s glad she found Powerhouse. “I am happy to be working with a company that has a demonstrated desire to support the military community by contracting diverse teams of (mostly) military spouses and veterans,” she says. Diversity and the opportunity to learn and broaden one’s horizons attracted Crystal to military service in the first place, so to find a company that continues these opportunities while still helping her feel connected to the wider military community she loves was a definite bonus in her opinion. “Plus,” she adds, “I also love the consistently warm, uplifting, and professional culture that Powerhouse upholds.” Finding all those elements in one company that also allows her to work remotely and achieve the work/life balance she and her family needs equals a perfect fit.
Crystal describes herself as “creative, enthusiastic, and outgoing,” which are all characteristics we’ve immediately noticed about her in the short time she’s worked with Powerhouse. She’s quick to share any opportunities for professional growth she comes across; always works to find the new, best approach to our clients’ needs; and enthusiastically supports those she works with, whether she works with them closely or not. It’s just who she is, she says. “Having operated in countless volatile, complex environments during my time in the military, I have developed a keen ability to think outside the box while maintaining a positive, forward-moving mindset.” She’s also learned the intangible benefits that come from encouraging and uplifting those you work with. When you build a team you can trust, one that’s built on positive energy, the possibilities are endless.
Having made the shift from military to remote work, Crystal has had to figure out how to maintain a positive work/life balance. “I relentlessly prioritize and schedule self-care,” she said. “I live by the mantra that you can’t pour from an empty cup!” She suggests that you take ten minutes and make a list of all the things that bring you joy. Then add those to your calendar and make a pact with yourself that these items are non-negotiable. “Tell everyone that you are not free during these times. This includes family and friends,” she stresses. “Prioritizing your needs will give you more energy to give back to others. Your family will thank you.”
When she’s not working, Crystal prioritizes her family and self-care time by doing as much outdoors as she can. “Playing sports, hiking, snowboarding, it’s all in there,” she says. Travel is important to the family as well. “We love to travel. We love to cruise. And we love Disney World. Being stationed in Cape Canaveral, Florida was fantastic because we were so close!” she says. Her new position with Powerhouse means she can capitalize on family time and self-care, even if she isn’t currently anywhere near Disney World.
Crystal is excited for the future of Powerhouse, feeling that we’ll grow our nonprofit support services in the next five years. It’s something she’s looking forward to because supporting those who are supporting others is what she’s all about. Being so new, she hasn’t figured out if there’s one service Powerhouse offers that she likes more than others, but what she loves most is “Powerhouse’s ability to provide a vastly diverse package of services suited to any client’s needs. There are so many robustly talented freelancers at Powerhouse,” she adds. “I really don’t know that we have a limit on what we can do!” She is, in true Crystal fashion, exuberantly excited for what 2022 holds in store for Powerhouse. “This is going to be a great year!” she says, and we’re inclined to agree.
As always, we asked Crystal to share something about herself we might not be aware of, and she laughed a little, since she has only been here one month. Still, she didn’t disappoint. She shared that she spent over a decade playing competitive travel ice hockey, even playing in a few Coast Guard national tournaments. More surprising than that? At only 5’ 2” tall, she played defense, which is not common for such a short individual, she assures us. We’re not surprised. We might not have known Crystal long, but there’s certainly one thing we already know: She’s passionate about the things she loves and she’s always all in, no matter what. That kind of passion is exactly what Powerhouse is all about, and we’re excited to see how Crystal channels hers for our clients.
New Powerhouse Team Member
Julia Maier is a lifelong Maryland resident living just outside Washington, D.C. She attended Mount St. Mary’s University where she studied communications with a concentration in public relations and event planning. Throughout college, she spent three years planning and executing campus events as well as coordinating conferences hosted by the university. After graduating in 2014, she has worked for an industrial insurance company, wearing many hats ranging from office admin to executive assistant and, most recently, business analyst. Julia is excited to join the Powerhouse team as a freelance writer and social media strategist. In her free time, Julia loves spending time with her family on the Eastern Shore, cooking, and attending concerts.
New Powerhouse Team Member
Jessica Yost is thrilled to rejoin the Powerhouse Planning team as a project manager. After working with Powerhouse in 2016, Jessica continued her freelance career in social media strategy, copywriting, and digital content creation along with starting a small business, Electra Lane, where she teaches makeup lessons.
With a B.S. in psychology from Towson University and a master’s in strategic public relations from The George Washington University, Jessica is passionate about streamlining processes and creating clear communication channels no matter the task.
Jessica enjoys running and baking, and she is learning how to play golf. She lives with her active-duty Navy husband and two beagles, Clark and Kent, in Alexandria, Virginia.
New Powerhouse Team Member
Maria is a lifelong Maryland resident now living in West Virginia where her husband is a firefighter at the Air National Guard base. Much like she learned to adapt to military spouse life, Maria adapts to new work situations quickly and is excited to be part of the Powerhouse Planning team.
With more than a decade of marketing experience and an undergraduate degree in marketing, she is looking forward to completing her Master of Science in integrated marketing communications at West Virginia University later this year. In addition to strategic marketing skills, she added the HubSpot SEO certification to her arsenal in 2022 and is anxious to put her experience to good use.