POWERHOUSE: OUT & ABOUT
POWERHOUSE: OUT & ABOUT
If you read our CEO Spotlight, then you know that Powerhouse President and Founder Jessica Bertsch will be speaking again at PILLAR’s 2022 Digital Retreat for Deployment, November 4-6. Following up her presentation last year, “Finding Joy Even When You Count Down,” she’ll be sharing even more tips, tricks, and lessons learned from her experience as a Coast Guard spouse, mom, and entrepreneur.
PILLAR’s absolutely free digital retreat is a great way to find inspiration, resources, and real-life tips from seasoned military spouses. If you or anyone you know would like to participate in three days of fun, great advice, and tons of giveaways, sign up here. Want to listen to Jessica’s presentation from last year? Access the recording here.
DID YOU KNOW?
Since the COVID-19 pandemic became our new “normal,” more than $119.2 billion has been donated on a global scale. In fact, according to Zelle’s Consumer Payment Behaviors reports, just about 3 out of 4 Millennials have donated money since 2020. With Millennials making up half of the work population these days, it’s important for employers to understand how passionate the generation is about making philanthropy an everyday part of their lives. Gen Z isn’t far behind Millennials with a 66% give rate. Clearly, if companies want to be relevant and relatable to their employees, they need to implement robust philanthropic enterprises.
Philanthropy in the workplace makes sense. Not only do businesses have an opportunity to support their local communities, but they can also build a work culture that fosters employee engagement and make work a place people want to be. Moreover, charitable giving generates great business value and enhances consumer relationships. When people see businesses actively engaged within their communities, public image soars.
Curious about how to up your philanthropy game? Continue reading for more tips and suggestions. Or contact us today to see how Powerhouse can help you hit your giving game out of the park.
MARKETING BUZZ
Aligning Your Philanthropic Program with Your Company’s Mission
By: Meredith Flory
For many companies, philanthropy and marketing are tied together. Employees wear company branding at volunteer events, and monetary contributions are posted on brochures and websites. There’s nothing, at first glance, ethically wrong with these practices. It makes sense that companies would want their customers to know about their efforts to help the community, and many consumers want to support companies whose work aligns with their values.
BUSINESS ETIQUETTE
2022 Powerhouse 10-year anniversary retreat “Share the Goodness” workshop
Three Tips to Help Establish a Culture of Giving Within Your Business
By: Julia Maier
“We make a living by what we get. We make a life by what we give” – Winston Churchill
Fact: Almost everyone needs to work or will work in their lifetime. If you’re lucky, that work is born out of a passion. A desire to help people, to make lives easier, or to share a gift or skill with the world. Take Powerhouse Founder and CEO Jessica Bertsch, for example. She has a passion for helping clients grow their businesses, but she also has a desire to make a difference outside of the office. So, she set a goal from the beginning to “Share the Goodness” and dedicate no less than 10% of annual revenue to making a difference in our communities and around the world. In time, as her company grows, so too will the impact they can have on the world. Being a fully remote company, Powerhouse has used service to bond as a team. What started as a holiday gift to staff in the form of a gift card to buy their holiday turkey transitioned into asking employees which organizations mattered to them and then donating to those charities. While this level of involvement may not be feasible for larger companies, it does provide proof that no matter where you are you can give back to the world if you find creative ways to get your team involved. Here are a few ways to foster a culture of giving in your company.
CLIENT PROFILE: Cape Henry Associates
With Powerhouse celebrating its 10th anniversary this fall, we thought it only fitting to highlight the client who has been with us the longest. Powerhouse has been providing our successful remote team solution for Cape Henry Associates (CHA), headquartered in Virginia Beach, VA, for eight years now.
CHA is a Service-Disabled Veteran-Owned Small Business that specializes in Manpower, Training, and Analysis. As a small business operating in both the military contracting and civilian enterprise sectors, CHA is paving the way with their innovative, at-the-point-of-need curriculum and training products powered by their Lighthouse technology stack, capable of endless configurations to process and analyze data at the fastest speeds.
BUSINESS RESOURCES
Getting started in the corporate philanthropy world can be daunting. Here are a few resources to help you plan.
The CEO of Bright Funds, an organization that helps companies give back, has written an article for Forbes.com on how to build a workplace philanthropy program. From reasons why it’s crucial to give back to tips on how to build and develop your own program, this article is a great place to start. (more…)
