Five Tips to Host an “Influencer” Party

By: Karen Pinkston

Part of self-care as an entrepreneur is celebrating your success and having fun by engaging with your customers and fans. This new year, why not host a different sort of party, where your team can have a blast while also promoting your brand at the same time.

Influencer events, where you invite social media influencers to sample and preview your products, are becoming one of the biggest trends to grow your brand with like audiences. With more than one billion active users each month, your company has an opportunity to target niche audiences and build brand loyalty with Instagram influencers.

But to make your party successful, you’ll want to follow these top five tips.

#1 Pick the right influencers.

The first step is to find the micro-influencers, people with fewer than 20,000 followers, who really connect with your brand. They must have a genuine interest in your type of products and a history of showcasing similar content. One successful example is when a Canadian ski resort wanted to attract new visitors, they used a top adventure photographer to showcase their resort on Instagram and with short Facebook videos. His stunning photos showed an authentic “insider secret” to escape the crowds, reaching the resort’s target audience of travelers.

#2 Create an Instagrammable invite.

When you send your invitation, make it creative to get the influencer excited about coming. If it’s really good, then they might even post in advance about the event to get their followers amped. For example, when a new outside entertainment venue opened in Tampa, Florida, the developers sent influencers “invite packages” that included Polaroid cameras. Influencers used the old-fashioned cameras to take preview shots of the park, Sparkman Wharf, and post them.

[More tips on upping your “influencer” game here!]

#3 Location is everything.

When meeting with your team, think of the most visually interesting location to host your event. Is there a hip rooftop bar, a new, trendy hotel lounge, or even a cruise ship where you could host your party? Keep in mind that you’re trying to create the best photo shoot opportunities. Think about places with great lighting, and make sure there’s reliable Wi-Fi and outlets to keep your influencers connected and charged up. An example is Instagram’s own annual top influencer event, Instabeach on Malibu’s beautiful strip.

#4 Little details matter.

When you invite your influencers, make sure you clearly explain to them what they should do. Do you want them to make one post about the event and by what timeline? Choose a single, simple hashtag for your party and print it on as many outreach and promotional materials as possible. This will encourage others to use the hashtag and create an easy way for you to track your success.

#5 Have fun!

Think of creative games and contests to keep influencers engaged during your event. Plan to have great food and snacks as well. The key is to make sure that everyone has a good time so that your team feels good about the event and your influencers leave with a positive impression of you and your brand to share with the masses.

2020-01-14T18:40:36-05:00January 14th, 2020|Marketing Buzz, PowerTips e-newsletter|

Fine-Tuning Your Communication Skills

By: Meredith Flory

For entrepreneurs, our increasingly technology-driven society can be a blessing as unique ideas, products, and services can reach clientele and specific market niches easily. However, when considering self-care and needed time away from one’s desk, constant communication through email, texts, and social media can also be a source of stress. Each business needs to make a plan for approaching communication among staff, clients, and the public to protect not only your business interests but also your mental and emotional health.

Set limits and expectations for communication.

Smartphones are able to keep us connected to our teams and clients, but it’s important to understand both spoken and unspoken communication rules for the field you work in. Make firm decisions as a staff as to how long is acceptable to wait to respond to an email, text, or phone call during the workday and how you will handle away messages or direction to a coworker when out of the office. Make sure rules are clear for how those out of the office are allowed to set limits on responding.

Be present with those in front of you.

While setting rules for being in contact with your team is important, it’s also good etiquette to know when to put away the phones. Make sure staff understand that when you are at a work function, such as a dinner meeting or presentation to a new client, it is important to show the people you are in front of that they are a priority and put communication with others away.

Use “reply all” sparingly.

Another possibly dangerous area of constant communication to navigate is “reply all” emails and group texts. Group communication can function to let everyone working on the same project know important dates, deadlines, and other information, but it can also cause headaches. Almost everyone can share a story of being left to scroll through unnecessary comments and emails from people who should have learned to talk directly to one person. Or, on the other hand, missing an important detail because someone replied only to the sender. Be mindful of people’s time and overrun inboxes and learn to differentiate the information that should be for the whole group versus only for a select few.  (more…)

2020-01-14T18:36:35-05:00January 14th, 2020|Business Etiquette, PowerTips e-newsletter|

Client Profile: The Children’s Hunger Project

Powerhouse Service Provided: Day of Giving Campaign

“Jessica and her team have been absolutely wonderful to work with. Not only did they take the time to truly understand what we needed to get done, but they also worked very quickly to get some of our items done right away. The brand standards that they developed for us were useful immediately. Their assistance with some of our campaigns really helped us track our progress.”

– Keith Gee, Executive Director, The Children’s Hunger Project

2020-01-14T18:33:50-05:00January 14th, 2020|PowerTips e-newsletter, Service & Success|

Self-care

Self-care and the small business owner don’t always go hand in hand, especially if you’re just starting on your entrepreneurial journey. Still, it’s fairly common knowledge that taking a little time to focus on yourself can have so many positive benefits.

Check out serial entrepreneur Deep Patel’s list of ways small business owners can incorporate self-care into their business plan.

Sure Payroll also gets behind the self-care movement and has some other ideas on how to incorporate self-care to help make you the best business owner you can be.

Self-care is important, no matter how you slice it. If you’re going to be the best business professional you can be, you have to put away the office concerns and focus on being the best, most well-rounded, healthiest you there is.

Consider making it an office challenge. Invite everyone at work to incorporate some element of self-care into their daily or weekly routine this year. Competition like this will help hold you accountable for your own self-care; plus, it’s always better to go on a journey like this with someone else. Your entire business might just be better off for it.

As always, check the Powerhouse website as well as we’re constantly updating and adding tips and tricks on a variety of subjects.

2020-01-14T18:32:11-05:00January 14th, 2020|Business Resources, PowerTips e-newsletter|

Island Pet Movers – Helping Our Four-Legged Friends Travel Safely

By: Lindsey Stone

With new pet travel regulations being implemented with no broad standard across airlines, Kari Mendoza—owner of Island Pet Movers—not only recognizes the need for education within the military and local communities of Hawaii where her business operates, but also has set a goal for 2020 to increase the public’s knowledge and perception of pet travel. This vision includes a promoting greater understanding of how pet travel works and why it is important for pets to travel safely and at reasonable cost as well as diminishing negative perceptions. Mendoza says, “I would say many of our clients are scared to fly their pets, thinking their beloved pets will die in the cargo of an airplane. This is a huge misconception of how pets are flown. Pet transportation is very safe. Unfortunately, with social media and ‘fake news,’ people spread fear, which has led airlines to change their policies.” (more…)

20 Self-Care Tips for Freelancers and Business Owners

When you become a freelancer or business owner, you may find it surprisingly challenging to play your own boss. Make 2020 the year you learn how to maximize your productivity, play to your strengths, and be your own inner coach with these 20 self-care tips.

1. Do the obvious.
There are usually no magic bullets or magic beans in life, though our ongoing search for newer and better “life hacks” is commendable. If you’re struggling on some level, either personally or professionally, first do the most elemental things that keep you at your optimum. Eat for energy and nutrition, get to the gym to get the endorphins flowing, and accommodate for extra stress by adding in a massage if you need it. These are basic prerequisites in the school of life and success.

2. Stop comparing.
Don’t compare yourself to others and don’t try to keep up with what others are doing. Look within yourself to recognize your strengths and values and use these as guides for your days. This is how you will find the motivation and focus to thrive (or at least survive when the going gets tough).

3. Stay organized.
To cut down on stress, embrace organization tips that save you minutes over time and keep up with the items that most impact your productivity. If it’s important or helpful to you to sit down at a clean desk, with an at-a-glance task list prioritized and ready for you each time you start work, then set yourself up for success. Take a moment at the end of each workday to note your current status on key deliverables or use a project tracker and plot out any upcoming deadlines on your calendar. Keep a running list of tasks, using tools like Gmail’s “Tasks,” to manage your time practically (not obsessively).

4. Keep a routine and work when you’re at your best.
Repetition can help you gain speed on routine tasks, just like having a regular work routine can help you be more productive. Set a regular working schedule that allows you to work when you’re “at your best,” and you’ll find that you can work much faster and more efficiently, saving you some additional time for the fun things in life. Overall, you’ll spend less time and energy completing the tasks than you would if you’re tired or distracted.

5. Touch things once, or at least fewer times.
For example, when you bring in a stack of mail, don’t just set the whole stack down to deal with later. Decide right then which items you’ll keep and which you’ll recycle or shred, and then take those items to the right locations (or at least closer to the right locations). If you need more time to address something, set it front and center on your desk so you’ll see it the next time you sit down. The point being, never leave yourself an uncategorized pile for later. Put each to-do in its own place.

6. Give yourself the time.
Start earlier on projects, and you will feel less stressed overall. When you receive a new project assignment, try to guesstimate the amount of time that will be required to finish it. Work backward from the official due date and give yourself extra days in case emergencies and other priorities arise. Turning in work early can also feel like an automatic mood booster. Start working ahead by making a quick list of deliverables, in a bullet list you can visually refer to, and then assign each of those deliverables a specific date that you will work on it.

7. Take breaks.
You are not a machine. Take an eye break from the computer. Take a coffee break. Take a vacation (even if it’s a staycation).

8. Make perfection less of a priority.
As a human being, you are probably your own worst critic. Be sensible with your own expectations for your work. For smaller projects, try allotting yourself a reasonable amount of time to tackle such a task and then setting a timer if you have to. Do your best job during that reasonable timeframe and then assess whether you’ve accomplished the original goal before spending any additional time. Rather than being perfect, focus on other practicing other qualities that are important in business relationships, such as being personable, transparent, and authentic.

9. Focus on doing just one.
Don’t try to do all the things. It’s easy to get overwhelmed by all the touted best practices for self-care. Try doing just one thing for yourself here and there. To make it easier to adopt a new healthy habit, you can tie the new practice to another daily habit or routine you already have. For example, listen to a three-minute mindfulness meditation after reading the last bedtime story to your little one. What’s good for you can be good for them, too. When you feel you don’t have time for yourself, search to find ways to weave just one important self-care strategy into your daily routine.

10. Know what’s important.
Recognize what is important to you and what your biggest priorities actually are. Walk the dog, get some rest, and be present with your family. If you’re able to get one other task done, then pay a bill. You don’t have to accomplish everything that you write down on your to-do list. As Stephen Covey says, “Keep the main thing the main thing.” Doing so will make it easier to have a day that feels productive, fulfilling, and worthwhile.

11. Break things down.
Does a project seem overwhelming and huge, and is it causing you stress just thinking about it? Divide the task into smaller parts. Identify what’s hard and why. Is there anything you can delegate, postpone, or ask for help with? If you need some inspiration, check out how Danielle Jackson broke down the huge goal of raising funds for a mission trip to Uganda and how she recruited other people to help her throughout the process.

12. Crowdsource.
One thing we’ve learned from successful leaders is that all the effort and ideas definitely don’t have to come from yourself. Powerhouse Planning President Jessica Bertsch regularly invites suggestions and ideas for projects from her team. Rely on others to support you on the journey, and decisions and tasks will feel much easier—and more fun.

13. Make incremental changes.
Apply simple fixes and changes to make your life “just a little easier” every day. Always realizing you need to run upstairs and grab socks at the last minute as you go to put on shoes? Stop folding and putting socks away in a drawer upstairs and instead keep a pretty basket near where you store your shoes.

14. Stop doing things you don’t love.
Leave behind the things that weigh you down. Friendships that are wrought with unhealthy obligation. Volunteer roles that aren’t a best match for your strengths and that drain your energy. It’s okay to walk away. In the end, you don’t receive a badge of honor for maintaining close friendships with everyone who comes into your life. And you don’t receive a gold star for taking on every freelance project that is offered to you, especially if it’s not something you enjoy or are well suited for. Use this time wisely and direct your course by selecting your stops along the path.

15. Daydream.
Indulge in dreaming about what you want to learn or achieve. For fun, you can write these dreams down and come back to them later to see if they still excite you. It’s healthy to explore new avenues and new motivations, as long as you are grounded in what you can reasonably accomplish right now.

16. Don’t let the hard things linger.
Tackle the hardest things first, at the beginning of your day. Crossing them off your list will give you a tremendous sense of relief, and then you won’t be worrying about a looming to-do, which can leach away your creative energy throughout the workday.

17. Set a time limit on regret and guilt.
At some time or other, we all second-guess ourselves or dwell on past decisions and results. If you find yourself having a hard time and dwelling on a past situation, or even a difficult conversation, set a time limit for how long you will allow yourself to ruminate. When that time is over, be resolute in your choice to close the door and move on. If you need to, seek therapy to help you overcome things that you just can’t seem to let go of on your own.

18. Know your value.
If you are repeatedly working more hours than you are getting paid for, you’re looking at serious burnout over time. Track your time, take inventory of your feelings about the work you are doing, and be personally accountable for asking for what you need. In the end, if you consistently ask for less than you need and deserve, you can get stuck in a cycle that is hard to break and that can have a negative impact on your self-confidence.

19. Stop staring at projects you never finished.
If you have piles of would-be projects (these may be unread books, unfinished writings) lying around your office on a desk or bookshelf, they may be subconsciously weighing you down. The act of making a decision takes energy, and sometimes we avoid it. However, repeatedly looking at projects we haven’t finished but meant to can drag our energy down even more. Purge books and project supplies that are no longer relevant to your goals today. Moving on can feel like a breath of fresh air—and you’ll have renewed energy and space for endeavors that are of current interest.

20. Give gratitude a foothold.
Cheerfulness begets cheerfulness, and gratitude begets more gratitude. The more you intentionally practice taking note of positive changes and things that are going well, the more easily you’ll make these observations going forward. Soon, you won’t have to think about noticing the positives; it will just come naturally to do it. Start a gratitude journal, if you like. And definitely take opportunities to reflect and write down everyday accomplishments and big achievements that you’re proud of. Remember to say “thank you” and “job well done”—to yourself.

2024-01-26T13:51:24-05:00December 25th, 2019|PowerTips e-newsletter|

CEO SPOTLIGHT

How Vacation Planning—and Family Memories—Made a Successful Business

 By: Meredith Flory

When Regina Edry moved back home to Augusta, Georgia from Ohio in 2016, she did not plan on opening her own interior design business and becoming a “Superhost” for Airbnb, yet now her business is focused on helping people plan their travel, sell their home through staging, and make other property decisions.

Working as a caretaker, she owned a home, but she wasn’t spending a lot of time in it due to often working nights. Inspired by Gammy, a spunky elderly woman she cared for who taught Edry how “attitude is everything,” and encouraged by her mother Kathy, a business owner herself, Edry decided to rent out her “cute little house on the hill.” As Edry began to have more and more people interested in staying in the rental home, she gradually moved in with her mother and purchased another property to renovate and rent out.

Edry’s father passed away unexpectedly a few years ago, but it was his influence of making memories for her family that motivated her to be a hostess who connects with her guests. She now owns three rental properties and puts flourishing touches on each to make every stay feel special. She recalls that when she was in high school, her dad decided the family would take a trip for Father’s Day, and the family decided to rent a home on Jekyll Island. It became a twenty-year tradition for her family, and Edry remembers the joy and expectation she and her siblings had of staying at a property each year and looking through the art, bookshelves, and decorations, clues to unraveling the mystery of who the families were that owned these homes. Continuing these stays has been a way for her family to “see our dad everywhere” as they visit his favorite places on the island. Now, Edry wants to “take care of guests in a personal way” that helps their own families make precious memories.

In fact, she does have people rent from her multiple times, and she says that renting a guest house through a company like Airbnb, or other forms of staying with a host, allows you to experience a community in a more close-up way than a traditional hotel stay, whether it’s for business, a family vacation, a getaway with friends, or another travel need. For example, Edry has gotten to know a family that has stayed in one of her properties seven times as they’ve needed to be in the area for their son’s medical care, and she is praying for their son’s health with her own community.

(more…)

2019-09-30T19:03:01-04:00September 30th, 2019|CEO Highlight, PowerTips e-newsletter|

Did You Know?

Planning is incredibly important, especially when it comes to managing all the moving parts of a small business. Whether you’re trying to get your ducks in a row to start your dream business or are looking for ways to help keep that beautiful business going, Powerhouse has you covered. From starting your initial business planning, to preparing for conferences or team building, to refreshing and “spring cleaning,” we’ve got it.

Check out our Resources Page for lots of helpful tips and strategies to make planning one of your favorite things.

2019-09-30T19:34:03-04:00September 30th, 2019|PowerTips e-newsletter|

MARKETING BUZZ

Three Ways to Keep You and Your Business Organized When You Work from Home

By: Rheanna Bernard

Trying to keep yourself organized, especially when you work from home, can be tricky. Distractions come easier with family, kids, or just the house in general being right there. It’s easy to say, “Oh hey, let me just do this cleaning,” or, “Maybe I’ll just take a second to organize this.” On top of distractions, you have the organization factor that is a little different when you operate your business outside of the traditional workspace. Working from home can give you so much freedom, but sometimes you have to work a little harder. Here are three ways you can look at to keep yourself organized and less stressed.

  1. Use a scheduling system.

Finding ways simply your life can help keep you organized. Using a scheduling system like Buffer or Hootsuite to schedule out social media posts can allow you to plan out a week or two ahead, saving you time in the long run. Buffer and Hootsuite both offer free options so that you can test out which set up works best for you. Both enable you to post to Twitter, Instagram, LinkedIn, and Facebook all in one place. Setting aside a specific day of your month for scheduling can free up your other days to focus on interacting with your followers without worrying about what you’re going to post that day.

(more…)

2019-09-30T19:03:12-04:00September 30th, 2019|Marketing Buzz, PowerTips e-newsletter|

BUSINESS ETIQUETTE

Seeing 2020—A New Protocol for Strategic Planning

By: Julie Kirchner

As the last quarter of 2019 approaches, business teams the world over will turn to planning for the next full year.

We will dig out or print multiple copies of our calendar, annual strategic business plan, marketing plan, and budget. We will sit around big conference tables (physically, or virtually and metaphorically) with on-demand coffee and individually wrapped chocolates, surrounded by giant post-it papers on the wall and rainbows of colored markers.

Sorry to interrupt all that inspiration you were feeling just now. Umm…call me crazy, but I’m fairly certain this is not the magic fluff that wildly successful companies are made of. (Unless you’re in the business of giant post-its or colored markers, of course.)

It’s time we cleared things up with a 2020 prescription for our “Vision.”

We’ve always done it this way. We thrive on flexibility and new ideas.

(more…)

2019-09-30T19:03:27-04:00September 30th, 2019|Business Etiquette, PowerTips e-newsletter|
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