GIVING BACK & GETTING INVOLVED

Finding Pride and Representation in Literary Outreach

By: Meredith Flory

The stories we tell matter, helping us process the lives we have and dream of the lives we could have. Diverse representation in stories helps us see ourselves more positively and the lives of others with empathy. The Kentucky-based nonprofit organization Read With Pride is working to help stories from the LGBTQIA+ become more visible.

In 2019, graduate students Kadee Whaley and Alyssa Sciortino noticed a need through their work. Whaley has been an educator for a decade and is currently a PhD candidate in English at the University of Kentucky. Sciortino is a pediatric Speech Language Pathologist (SLP). Sciortino explains that she has often been inspired to “push [her]self and [her] colleagues to recognize the need for diversity and representation” to better serve their clients. She observes firsthand how often toys, literature, and educational tools are lacking “not only images of cultural diversity but also diversity in body image, age, religion, disability, sexuality, and gender” and sees children’s literature as a way to help adults talk to children about topics they may feel uncomfortable discussing. Working with college students, Whaley shares how in her courses she encourages “students to consider the experiences of others” and feels a responsibility to encourage civic engagement as a means to “achieving equity for all.” Forming Read With Pride gave her an opportunity to put this into practice.

Starting in Lexington, Kentucky, Whaley and Sciortino hatched an idea to help put LGBTQIA+ stories into the hands of those who need them the most. The mission of Read With Pride is to raise awareness and readership of LGBTQIA+ authors and stories in Appalachia, and the ladies work to make these books available for purchase at various locations. With an inaugural event at the TriPride in East Tennessee, they began to see their mission take shape. Whaley explains that all of their books are available for under $10, and many are used or donated. She continues that part of their goals include making books financially accessible for their region, as many areas of Appalachia are dealing with “generational poverty and underfunded schools.” While the pandemic has caused a halt to many of the events they had planned in 2020, Whaley and Sciortino continue to find ways to serve their community online and in-person.

(more…)

CEO SPOTLIGHT

From Mermaid to Tent Keeper, One Small Business Owner’s Hope to Bring Joy to Women Everywhere

By: Meredith Flory

Military spouses often find themselves needing to use their degrees, job training, and career experiences creatively. Aj Smit, the Armed Forces Insurance 2020 Lackland Air Force Base Spouse of the Year, certainly found a way to use her theater degree from the University of Northern Iowa and a dream from childhood to spread joy wherever she is stationed.

Smit has been a military spouse for eight years, living in Hawaii, Germany, Mississippi, and now Texas, but growing up in Northern Iowa she dreamed of the ocean. She remembers, “I always wanted to be a mermaid growing up, like people want to be a teacher or astronaut.” While she knew it probably wasn’t possible, she says, “[I] saved my birthday wish each year for this absurd thought, that I could be a mermaid someday.” She remembers wishing each birthday from ages 4 to 22, “Dear God, please let me become a mermaid. I don’t even need to breathe underwater, just the fins would be fantastic.” Then on her 23rd birthday, while looking for mermaid books, she “came across another article about a professional mermaid” and was immediately excited to find that, yes, in fact, people will pay you to be a mermaid. Soon after she got a monofin—a fin that both of your feet are attached to—and later added a tail, beginning her career as a professional mermaid.

She loves bringing “joy, whimsy and wonder to the world.” One of Smit’s early business avenues was performing for mermaid birthday parties. She explains, “At Hickam Air Force Base we could swim out farther down from where the kid’s party would be, and I would tell the adults where my treasure chest was so they could grab it from the hidden spot.” The chest would have books and treasures for the children, and Smit would know which child was the birthday child and call him or her by name as she swam into the party. She would lead games, swimming, and songs and “teach them to speak like dolphins (a lot of high-pitched yodeling, sorry parents), and they would just glow from happiness.”

As her career choice was unique, and military spouses move often, opening her own business seemed like the best way to continue performing. Because her talents and skills were focused on the arts, Smit’s challenge was the paperwork, record keeping, and other administrative duties required when running your own small business. She shares of growing as a businesswoman, “It’s something I’m always reminding myself of, and if people can take that from the get-go and be organized and make sure to keep your paperwork straight, everything else will be easier.”

Smit’s business, In-Joy Productions, has grown to include mermaid and fairy parties, storytelling, henna, and Red Tent events.  (more…)

2020-07-06T20:38:33-04:00July 6th, 2020|CEO Highlight, PowerTips e-newsletter|

Did You Know?

Charting professional and business growth is at once one of the most exciting and terrifying parts of owning a small business. Everyone wants to ensure that they are building on their dream and successfully impacting their chosen field. Just remember there are countless parts to the professional success puzzle. For inspiration, ideas, and ways to have fun while building your small business, follow along with Powerhouse’s 20 Tips in 2020 series. Each month we’re offering 20 tips based on a different aspect of the small business enterprise. You just might find the one piece missing from completing your professional success story.

2020-07-06T20:38:55-04:00July 6th, 2020|PowerTips e-newsletter|

Ways to Measure Your Professional and Business Growth

By: Randi Cairns

It is quite easy to convince yourself that you need to be fully engaged and involved on every social media platform. That you need to follow every marketing expert out there. That you need to measure All. The. Things. There are two problems with that strategy: First, you don’t have time to do all that AND successfully run your business. And second, not every tool, trick, and measurement are relevant to all businesses—or even to your business all the time.

Of course, you want to be able to measure your business growth. But how do you do that strategically and in a way that results in useful information?

Decide what you will measure. Your options may feel overwhelming. There are metrics for pretty much everything—engagement, performance, retention, traffic, reach—you name it. Is information power? Yes. Is it also potentially crippling when you’ve got a million data points and no idea what to do with them? Also, yes.

Start with your goals. What does success look like for you and your business? How can you know if you’re growing or stagnant? Sales? Revenue? New customers? Social media fans? Your answer won’t be the same as that of others in a different industry or at a different stage of their company’s existence.

What will your key performance indicators (KPIs) be? In other words, what will you measure that tells you how well you’re achieving your business objectives? If you’re unsure where to start, begin with revenue (what you’re bringing in after accounting for discounts and returned merchandise), customer acquisition cost (the amount you spent on marketing divided by how many customers that yielded), and marketing return on investment (divide your marketing spend by your revenue). These three metrics will show you if your marketing activities are impacting your bottom line or if you need to think about another approach. (more…)

2020-12-05T18:34:51-05:00July 6th, 2020|Marketing Buzz, PowerTips e-newsletter|

20 Business Etiquette Tips

By: Lindsey Stone

In business, the way you behave strongly influences how others see your level of professionalism. Doing or saying the wrong thing can negatively impact your career more than you may realize. By understanding the influence of business etiquette and recognizing what matters most, you can set yourself apart professionally.

Tip #1: Be Aware. Names are one of the first pieces of information we learn about someone, and remembering someone’s name is more beneficial than you think. If you have trouble remembering names, try repeating the name back to the individual as you interact. Writing down a name and job title with some brief notes about the circumstances in which you met can help for future connections and references as well.

Tip #2: Use Your Full Name. Introducing yourself by your full name distinguishes you from anyone else the individual may know with your same name. In addition, knowing your full name will make it easier for others to find you after the meeting or conference on sites like LinkedIn so you can stay connected and build your network.

Tip #3: Be Mindful. Do not walk into someone’s office without announcing yourself. Imagine how you feel when someone walks into your office without notice and interrupts your train of thought or important business call. Remember, the perfect time for you to talk about something may not be the ideal time for someone else. Take a minute to send an email to find out what time works for both of you.

Tip #4: Know Who Pays When. If you invited the client or coworkers to coffee, lunch, etc. for a work meeting, then you should pay. It does not matter if it is a quick meeting or note, the tab is your responsibility when you invite others somewhere.

Tip #5: Limit “Thank You.” Being polite is important, but in the professional world, it is more about minding your p’s and q’s and less about making sure to say thank you consistently. One confident and sincere thank you is sufficient, but being overly thankful may make you seem insecure or insincere. (more…)

2020-07-06T21:10:36-04:00July 6th, 2020|Business Etiquette, PowerTips e-newsletter|

POWERHOUSE SERVICE & SUCCESS

Client Profile: Alpha Omicron Pi Foundation

Powerhouse Service Provided: External Communications

“Jessica Bertsch and the Powerhouse team fully exceeded our expectations by planning our #GivingTuesday social media campaign within a very short timeframe. The creative and conceptual designs were excellent, and we enjoyed working with Jess and her team. Thank you for helping us reach our #GivingTuesday goal and laying the groundwork for future social media campaigns!”

– Courtney Stafford, Director of Advancement, Alpha Omicron Pi Foundation

Print

2020-07-06T20:41:56-04:00July 6th, 2020|PowerTips e-newsletter, Service & Success|

BUSINESS RESOURCES

Growth Resources

Measuring professional and business growth is one of those pesky chores that can be fun, can be painful, and can really help to point out areas where we are succeeding and areas that can definitely use some improvement. Remember that small businesses will, most likely, have growth spurts followed by long plateaus, so don’t be alarmed if your business/professional growth chart seems stagnant. Just make sure you can identify areas for improvement and focus on those.

Want an overall idea of how to measure professional growth? Check out Leigh Espy’s “7 Great Ways to Measure Career Success – or Signal It’s Time to Make a Change.”

Want specific tips on how to measure small business success? Forbes has some places to start.

Looking for growth strategies? Fundera has some ideas on strategies for small business success.

If you find you need some help bolstering an area of your business to ensure you reach your growth potential, check out the ways Powerhouse can help you be the most successful you can be.

2020-07-06T20:39:44-04:00July 6th, 2020|Business Resources, PowerTips e-newsletter|

GIVING BACK & GETTING INVOLVED

Bunker Labs: Empowering Military-Connected Entrepreneurs

By: Julie Kirchner

Giving back and making our communities better are fundamental elements of our Powerhouse culture. Through our “Share the Goodness” program, Powerhouse gives 10% back each year to causes that are important to our freelance team members and their communities. To inspire even greater impact, we love, love, love to highlight the goodness offered by a nonprofit organization so you can learn more, volunteer, and/or donate.

This month, I was truly excited to have the opportunity to share what Bunker Labs is doing for our military community of entrepreneurs. I first attended a “Bunker Brews” local networking event a year ago, and it was then that I witnessed the true spirit of community among entrepreneurial changemakers. I can still remember the host warmly welcoming us and quelling our nerves about the anticipation of networking: “You’re at a ‘networking’ event—literally EVERYONE here is excited to meet you!” Thus, an evening filled with uplifting conversation and motivational (and sometimes hilarious) stories from successful local entrepreneurs ensued. Everyone left the brewery that night with an expanded LinkedIn network of like-minded friends and a few new great insights to power the workweek.

Bunker Labs is a nonprofit 501(c)(3) organization that seeks to serve veterans and military spouses on their entrepreneurial journey. According to the Bunker Labs website, 25% of transitioning service members want to start a business and desire the support to help them successfully launch one. With a coast-to-coast network of local chapters throughout the United States, Bunker Labs provides the military-connected community the networking support, tools, and resources needed to successfully start their own businesses—and these services are free of charge.

We recently caught up with Kirby Atwell, CFO of Bunker Labs, who was a member of the very first cohort to go through Bunker Labs in 2014 when it had just started. Back then, Bunker Labs was a mastermind group of 30-40 Chicago-area entrepreneurs who met weekly to support each other’s work on building their businesses. Atwell shares, “This was a tremendous help for my business, so I knew I wanted to be a part of this mission in the future. I stayed involved and volunteered in different capacities for a few years and then joined the staff as the COO (and eventually the CFO) in 2017.” (more…)

20 Tips for Freelance Success

Freelance work has grown exponentially with the creation of the internet. The trend toward freelance work continues to grow, according to several studies, due to the flexibility for individuals to choose their place of work. Some freelancers choose to work from home; others opt for a favorite coffee shop or a coworking space with friends or colleagues. Many freelancers have adopted a travelers’ lifestyle that allows them to work online and travel the world at the same time. In this resource, we provide 20 tips to help freelancers succeed no matter their preferred location or field of work. We’ve divided our tips into four sections: goal setting, budgeting, time management, and adapting.

Goal Setting
Tip #1: Envision your ideal life. What is it you see? What are you doing and where are you working from? Once you have the vision, begin working on the details that will help you get there.

Tip #2: Create short- and long-term goals. With a vision in mind, which is your end goal, create short-term goals for the next three, six, and twelve months. Developing an additional long-term goal of three or five years can also be helpful. These goals will help you identify priorities and create a timeline. Keep these goals somewhere you can revisit regularly.

Tip #3: Write SMART goals. That is, goals that are specific, measurable, attainable, relevant, and time bound. Instead of simply saying, “I want X more clients by a certain date,” be specific in the type of clients you want. Are they design focused or brand development clients?

Tip #4: Believe in yourself. You’ve set your goals based on the vision you see. Now it’s time to be confident in your abilities and the goals you’ve created. If you’re not confident in yourself and your goals, it will be much harder to achieve them.

Tip #5: Embrace your fear of success. According to several scientific studies, your fear of success might be stronger than your fear of failure [1]. Acknowledging your fear of success and facing these fears for what they are may give you a more mindful and productive relationship with your goals.

Budgeting
Tip #6: Track your expenses. If you aren’t already, there is never a better time to start than now. You need a budget, and the best way to create one effectively is by knowing how much you are already spending. Therefore, you should track your expenses for three months. You don’t need to track all of them, but specifically pay attention to the flexible expenses—items that can vary and/or those you can cut if needed.

Tip #7: Plan for discretionary spending. When you’re employed with a fixed income every month, you know your limits on spending for nonessential and luxury items, but as a freelancer, your income can vary from month to month. When you’re working for yourself, it can be easy to go online and find all sorts of things to buy. Curb the temptation and sock extra discretionary money away for the vacation you’ve always dreamed of instead.

Tip #8: Use the 50/30/20 proportion rule. This rule helps you build a budget by using three spending categories. Based on your expense tracking over a three-month period, you can place all of your expenses into the essential expense category (50% of your income), the flexible spending category (30% of your income), and the remaining 20% should be placed in a savings account, investments, or in debt-reduction [2].

Tip #9: Spend wisely. It’s common to face times when you have to cut your expenses, but freelancers may experience this more often than others. There are several ways to reduce spending and make sure that the money you do spend is used wisely. For example, go grocery shopping once a week based on meals you’ve preplanned; cut down on alcohol consumption; and/or purge assets you are not attached to (jewelry, antiques, etc.). This money can help you pay off personal debts or allow you to go for that splurge you’ve been dreaming of—and you won’t have to touch your savings!

Tip #10: Create short- and long-term savings. If you don’t have one yet, it’s time to start an emergency savings account for unexpected expenses. Financial planners suggest one month’s worth of income [2]. A long-term savings account should also have three to six months’ worth of income set aside to handle slumps in income that can befall even the best freelancers. Dividing things up helps you keep track of what you have and what you need to replenish your funds.

Time Management
Tip #11: Make a schedule. Freelancers often have a flexible schedule, which leads to one of the most common mistakes for freelancers: Flexibility is not an excuse to procrastinate. You don’t have to work 9 to 5—maybe your optimal work time is 10 to 6 or 8 to 4—but no matter what schedule you choose, it’s best to stick to it.

Tip #12: Take days off. While you plan your schedule, do not forget to take time off—not just weekends but also vacations. Remember that you don’t need to have traditional weekends, either. Maybe you schedule your days off on Tuesday and Friday each week. Do whatever works with your schedule, your clients, and your needs!

Tip #13: You’re in charge of your time. As a freelancer, your responsibility is to do what you say you’re going to do, to the best of your ability, to help your clients achieve their goals. The downside of being this super-productive and reliable freelancer in a world where most people don’t follow through is that your clients may come to overly rely on you. Don’t forget to take charge of your time, especially when clients are in different time zones and try to call when you are off hours.

Tip #14: It is okay to say no. The most importance time management skill you have at your disposal is your ability to say no. Boundaries are a safe and productive way for you to manage and negotiate time and responsibilities. One of the greatest benefits of freelance work is that you are your own boss in most situations, but don’t squander this perk by forgetting you can say no.

Tip #15: Write it down. If you’re spinning your wheels, feeling unproductive, and procrastinating, start a time diary. For a set period of time, perhaps start with a week, write down everything you do and when you do it. At the end of the allotted time, analyze where you’ve been wasting hours (on social media?) or simply failing to bill appropriately for time spent on a project. Adapt accordingly!

Adapting
Tip #16: Embrace networking. Few freelancers enter this arena with the intention to network, but when you need more work, attending industry conferences, panels, and mixers is something you need to consider in order to meet new people. While these networking events are clearly important, don’t forget to look to past clients as well; they are often the best salespeople you’ll ever need.

Tip #17: Seek self-improvement. Times of slump at any point in your freelancing career are the optimal time to seek additional work through self-improvement. This downtime is an opportunity to take stock of your evolution—what you enjoy doing most, what training you may need, and how you can go from where you are to the next level in your business.

Tip #18: Think with mobility in mind. If you’ve been a freelancer for a long period of time, you may rely on a desktop, which is useless when you need to travel. To stay mobile, you’ll need a laptop or a tablet, or potentially both, so you have a backup option in case one fails for some reason. Always keep a backup flash drive so you can seamlessly transfer data across platforms in case of emergency, and remember that backing up data to an external hard drive or specialized app is your best friend.

Tip #19: Be proactive. Advertise yourself on freelancing networks. Find the sites that post freelance jobs and subscribe to their email list to receive new updates to the job board. Reach out to companies you admire. You’re the only one who can find your next job, so start your search. You’ve got this!

Tip #20: Prepare to adapt and overcome. Above all else, be willing to adapt to change. The growth of the internet and social media has taught us to expect change at rapid rates. By budgeting your income, managing your time, and setting goals, you are setting yourself up for success. But remember that change can happen rapidly, and if you’re too focused on your timeline, you may miss out of the next best opportunity to grow as a freelancer. Follow the latest trends and set yourself up to adapt and overcome every challenge you face.

2024-01-26T13:51:23-05:00April 1st, 2020|PowerTips e-newsletter|

CEO SPOTLIGHT

From Ski Lift Operator to Small Business Owner

By: Heatherlynn Akins

When Julie Kiddoo decided to take a year off after graduating from college in 1994 and moved to the Vail Valley in Colorado, she never thought she’d one day be a small business owner. Her parents had moved from their home state of Minnesota to Vail, and Julie thought it’d be a great idea to stay with them for the ski season. Little did she know that that decision would turn into a 25-year-long adventure in the Colorado Rocky Mountains, after meeting her husband when they both worked as ski lift operators in 1995.

Initially, Julie stayed in the ski industry. She held several jobs from the aforementioned ski lift operator to Vail Ski Patrol to guest services. Eventually, she started her own seasonal gardening business, which she operated for 12 summers before she took the plunge into full-time small business ownership. She’d been teaching yoga classes at a local club and felt limited in her capacity to lead and develop programs on a bigger scale. “I had fallen in love with Baptiste Yoga, which is the style of yoga we offer, and knew that I wanted to be able to share the practice and methodology without any constraints,” she says.

Julie knew how personal the journey to self-growth and self-recovery could be. She also knew how rich and meaningful yoga could be to that journey. Still, she held back, wondering if opening her own studio was really the right thing to do. Fearing the unknown and potential failure, and now a mom to two children, Julie just couldn’t pull the trigger on her dream. When one of her favorite yoga teachers and mentors was getting ready to open her second studio, Julie decided to ask her about what it was like to step into the shoes of a small business owner. She recalls her mentor telling her, “Fear will be present, but the risk of not doing it at all is far greater than the risk of doing it and failing.” It was at that moment that Julie knew it was time, regardless of the risk involved.

In 2012, Julie opened Revolution Power Yoga in Avon, Colorado, a small town located near Vail. “The biggest challenge,” she says, “was opening a yoga studio in a brand-new market, not knowing if it would succeed.” The second biggest challenge, and one nearly as great, was finding a location that would meet her needs. It is a challenge to be a full-time resident in a mountain resort town. Space is at a premium and, as everyone knows, location is everything. Luckily, everything fell into place and Julie and her family never looked back. (more…)

2020-03-25T19:24:59-04:00March 25th, 2020|CEO Highlight, PowerTips e-newsletter|
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