Social Media Success for Personal Brands
By: Angela Caban, MHRM
When you look back to the social media tips shared around the internet – how to get followers, get more clicks, post tips, create marketing plans, etc. – how many of those tips are targeted toward a personal brand? If you posted something under your brand right now, would it affect the way you obtain clients?
One thing entrepreneurs should understand is that when it comes to branding there is a difference between personal and organizational. Your organization’s brand is typically the product and/or services offered combined with the strategy, mission, image, and activities of the organization.
A personal brand, however, does not need to be created because you already have one. Our personal brands are what we represent as a whole. What we say, post, think, and share are all a part of who we are to followers. This is why it is vital to understand that your presence online can either mean success or failure for your personal brand.
Once you have successfully established your personal brand online, there are various advantages:
- Ideal clients
- Mutual partnerships
- Leadership opportunities
- Credibility and recognition in your niche
So how can you achieve social media success when the brand you’re trying to promote is you? And how do you successfully do it without committing a social faux pas?
