MARKETING BUZZ

Diversify Marketing Strategies with Workplace Inclusivity

By: Carolyn Rawson

Making a big impact as a brand means targeting a diverse market. But reaching a diverse market begins with inclusive etiquette in the workplace.

An inclusive work environment ensures a healthy mix of perspectives and a greater understanding of the customers your business has the potential to serve. It consists of employees of varying race, ethnicity, physical appearance, and abilities. 

More and more companies are cluing into the fact that inclusivity is not only ethical but also an integral part of a healthy, attuned workforce.

Trends in inclusivity have the power to keep your employees motivated, challenged, and engaged—all while keeping your brand on the cutting edge of an increasingly heterogeneous market.

Here are some of the latest trends in inclusive business practices. Their implementation will attract a strong and diverse workforce, one that will understand your customers because of their strong, foundational respect for one another. 

Training Employees to Recognize Unconscious Bias

Ongoing education is an important component of a healthy work environment. Many businesses already conduct seminars covering topics from sexual assault to personality assessments. Human resource teams should expand training to teach leaders and employees about unconscious bias.

In an environment where cooperation—not consternation—is key, preconceived stereotypes can become an obstacle. But acknowledging unconscious bias helps to break down these often-invisible barriers and make a diverse workforce more confident and cohesive.

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2023-10-01T22:49:42-04:00October 1st, 2023|Marketing Buzz, PowerTips e-newsletter|
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MARKETING BUZZ

Ready, Set, Grow! Marketing Tips Sure to Drive Growth

By: Julie Clark

So, you’re ready for growth. Relevant marketing strategies are a must. Acknowledging and setting your intentions and defining “growth goals” are the first steps. So where should you begin? Because no two businesses are exactly alike, you should start by determining exactly how and where you would like to experience growth and then go from there.

Grow your numbers. Not every business is sales focused; however, they all have one thing in common: numbers. Increase your number of followers, your number of views, your number of subscribers, your number of listeners, and more.

If you are a podcaster, perhaps it’s time to partner with a new guest speaker you can cross-promote with. You will benefit from the exposure to their audience, and they will be introduced to yours.

Need to increase your social media following? Platforms are adding new features every day. Make sure you are up to date on the latest and greatest trends. Many legitimate platforms even offer excellent, and often free, social media boot camps that will help you ensure that you are getting the most from all the hard work you put in to creating content.

Word-of-mouth marketing is an inexpensive and often overlooked method for growing your business organically. Make sure your Google Business listing is up to date, share your unique link, and encourage reviews. Word-of-mouth marketing will help you shine a spotlight on your positive brand reputation and reach new audiences with ease.

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2023-06-09T11:16:05-04:00July 1st, 2023|Marketing Buzz, PowerTips e-newsletter|
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MARKETING BUZZ

Social Media Tips & Tricks for a Successful Event

By: Julie Clark

Event organizers put a ton of thought and work into planning and preparing events: speakers, sponsors, venue, amenities, entertainment, and more. Whether virtual or in person, what can make or break even the most well-planned event? Attendance!

Creating a social media strategy to market your event is a must, and the quality and effectiveness of that plan can not only boost interest in attendance, but it can also attract sponsors, speakers, and the media.

Here are some easy-to-implement tips and ideas for your event’s social media marketing strategy.

Generate a buzz with hashtags. Hashtags will help you boost traffic to your event web page, create memorable branding and awareness, and help you tap into the communities and audiences you seek to attract for your event. Hootsuite has a helpful hashtags guide that will help you choose one perfect for your business and event.

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2023-04-04T10:05:52-04:00March 9th, 2023|Marketing Buzz, PowerTips e-newsletter|
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MARKETING BUZZ

Positive Client Relationships — Near or Far

By: Julie Clark

Creating and maintaining client relationships is a must, not only for the success of your client but for your success as well. Client retention depends on connection. Your clients need to feel like they are your one and only, even if they aren’t. So, how exactly can you grow connections, benefit from brainstorming, and foster responsibility and commitment to a common goal from afar, especially in today’s post-pandemic workplace? Here are five tips for building positive client relationships, near or far.

  1. Get to know your clients. Just because you can’t sit down in their offices face-to-face does not mean you can’t make them feel special and important. Know their companies’ histories; study their products and services; dedicate time to learning their names, roles, and families. Only then will you be equipped to not only acknowledge but also help them celebrate business and personal milestones. Consider asking your clients and their teams to participate in a survey or team-building exercise or simply asking them questions when you have time.
  2. Schedule monthly, bimonthly, or quarterly video meetings. Instead of only using emails or phone calls, suggest your clients meet you face-to-face on Zoom, Google Meet, or FaceTime. Not only does this check the box for helping you forge a personal relationship, but it also feels more professional and shows your clients you are willing to carve out time, regularly, just for them.

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2023-03-20T21:13:05-04:00January 1st, 2023|Marketing Buzz, PowerTips e-newsletter|
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MARKETING BUZZ

Aligning Your Philanthropic Program with Your Company’s Mission

By: Meredith Flory

For many companies, philanthropy and marketing are tied together. Employees wear company branding at volunteer events, and monetary contributions are posted on brochures and websites. There’s nothing, at first glance, ethically wrong with these practices. It makes sense that companies would want their customers to know about their efforts to help the community, and many consumers want to support companies whose work aligns with their values.

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2023-03-20T21:24:14-04:00October 1st, 2022|Marketing Buzz, PowerTips e-newsletter|
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MARKETING BUZZ

Four Tips to Market Yourself as an Entrepreneur in 2022

By: Julia Maier

There is no better time to be an entrepreneur than right now. When we look back on history, this very well could be considered the golden age of entrepreneurship. With icons such as Steve Jobs, Jeff Bezos, and Elon Musk blazing trails; and companies such as Airbnb becoming increasingly popular, the desire to take your passion and be your own boss is all the rage. According to the U.S. Small Business Administration 2020 Small Business Profile, we saw 31.7 million small businesses started by entrepreneurs in that year alone. The glamor of owning your own business is everywhere. But the struggles these entrepreneurs face are often not shared with the public. Still, as Thomas Jefferson once said, “With great risk comes great reward.”

Just ask Powerhouse CEO and entrepreneur Jess Bertsch, who got very real about the high risk and high reward of starting your own business. So, what does it take to become a successful entrepreneur? For starters, a support system is key: people who see your vision and are there to support you in the highs and the lows. Those people will also be your biggest marketers in the beginning. Most small businesses don’t have the budget big corporations do to get their brand out there. However, in 2022, it doesn’t necessarily take big pockets to promote your business. Here are a few tips to market your small business:

  1. Find your target audience. When you come up with your initial business plan, one of your first considerations should be whom you are selling to. Being able to know and understand the gender, age, culture, etc. of your future clients will be essential to how you run your business.

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2022-07-07T11:18:44-04:00July 1st, 2022|Marketing Buzz, PowerTips e-newsletter|
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MARKETING BUZZ

3 Tips to Maximize on Virtual Events in Your Marketing Strategy

By: Julie Kirchner

From convenience to cost, virtual events pack a big bang for both businesses and event participants alike, and “many companies are planning to host even more online events in 2022 than they did in 2021,” according to an Inc.com article. You’ve got a green light to level-up your marketing strategy in 2022 using virtual events to your advantage. So, how can you maximize your return on events?

  1. Webinars are a winning strategy.

Video and events are positioned to be the top two content marketing-related investment areas in 2022, and the investment in these events is expected to grow. According to the Content Marketing Institute’s (CMI) “12th Annual Content Marketing Benchmarks, Budgets and Trends: Insights for 2022,” among the survey respondents including marketers and professionals, “51% rated webinars, webcasts, and web series first when it came to producing results.” Highly successful marketers “prioritize the audience’s informational needs, differentiate their content from the competition, and craft content based on specific stages of the buyer’s journey,” says CMI. (more…)

2022-04-22T16:35:24-04:00March 31st, 2022|Marketing Buzz, PowerTips e-newsletter|
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MARKETING BUZZ

3 Tips to Cultivate Healthy Business Partnerships

By: Julie Kirchner

“I can do things you cannot, you can do things I cannot; together we can do great things.”
– Mother Theresa

In your journey of leading a team or a small business, have you ever entertained the thought that you could accelerate growth by embracing a business partnership? We hear you—it sounds challenging. But paving a path into new partnership territory can also come with substantial rewards like diversified skill sets, access to new networks, and newly discovered bandwidth (brain gold) for strategic planning. You likely have a dream partnership already in mind. So, how do you set the stage for a healthy partnership so you can stress less and grow more?

  1. Make a contract. Ground rules set everyone at ease. Establishing even a simple contract demonstrates that you take the partnership seriously and sets a standard for professionalism. Formstack and HelloSign are two resources that offer free trials and monthly plans starting at $15-16/month while giving you access to contract templates and mobile document e-signing capabilities.
  2. Model healthy communication practices, and others might just follow your lead. In the early stages of a partnership, devote ample time to onboarding. Use this time to clarify expectations and preferences, identify and model important boundaries, and ensure you are on the same page at each step. This time investment can help reduce stress later by preventing miscommunication, averting unrealistic timelines, and avoiding unmet expectations. Provide an approachable framework for your accessibility and set a positive and responsive tone.

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2021-12-30T12:36:08-05:00December 28th, 2021|Marketing Buzz, PowerTips e-newsletter|
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Tips for Growing Your Business in 2021

By: Meghan Traynor

According to a survey reported on by Small Business Trends, 92% of small businesses had to “reinvent themselves” during the pandemic. Whether your business had to pivot over the last year, or you’re just ready to grow, we believe, “Growth doesn’t come with a single action. It is the consequence of persistence courage and hard work” (Anonymous). Here are a few actions you can take to grow your business successfully.

  1. Be adaptable. If you were one of the 92% of small businesses who recently reinvented themselves, then you are already very familiar with this one. Being adaptable in business allows you to grow even when things don’t go according to plan. If you haven’t already created one, a strategic adaptability plan is something your business should consider so you are always prepared for the unexpected.
  2. Remote work and virtual services are in high demand. According to the Remote-How 2020 survey, 87% of remote managers believe that remote work is the way of the future. With so many businesses continuing with a full-time or part-time remote workforce, there are a few things you can do to set your company up for success:


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2021-10-12T17:49:43-04:00September 27th, 2021|Marketing Buzz, PowerTips e-newsletter|
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3 Tips to Streamline External Communications

By: Meghan Traynor

Let’s face it—growing a business isn’t easy. You may have heard that effective communication is key for your business to thrive. With many businesses working remotely these days, streamlining your company’s external communications strategy is more important than ever.

So how can you make the most out of your external communications strategy, whether you are using social media, email newsletters, blogs, or a combination to connect with your audience? We’re glad you asked.

  1. Create content that relates to your brand. A good communications strategy should build brand awareness. To save yourself time in the long run and give yourself the opportunity to create valuable content, take out your calendar and brainstorm themes and holidays that relate to your brand. Put all these ideas into a strategic communications plan to refer to when you’re creating content. Most importantly, make sure your content always ties into your company’s brand.
  2. Be relatable and authentic. Get to know your audience. Review analytics to determine what content gets the most engagement. Find out what your customers value. Use these as tools when creating your companies’ external communications. Your audience wants to see the authenticity of your company, and what better way to get your brand out there than by being uniquely you in all you do?
  3. Marketing collateral. When designing graphics and marketing collateral, you want your audience to be able to understand clearly what your company is all about. What is your company’s message? If a stranger looked at your content, would he or she know what your company is all about? A great resource for this is Donald Miller’s book Building a StoryBrand: Clarify Your Message So Customers Will Listen. The Powerhouse team found tremendous value in this read during a recent virtual book club.

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2021-07-01T23:43:51-04:00July 1st, 2021|Marketing Buzz, PowerTips e-newsletter|
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