Business Resources Archives - Powerhouse Planning

BUSINESS RESOURCES

With diversity, equity, and inclusion (DEI) becoming more and more important to consumers and employers alike, we’ve compiled a short list of online resources designed to give you a better understanding of what inclusive marketing is and how you can improve your own marketing campaigns.

For a broad overview of inclusive marketing, including information on what consumers are thinking about it, check out Amazon Ads’ guide.

Looking for resources to help you get started on making your marketing more inclusive? Google’s Inclusive Marketing site is for you! Complete with helpful tips, audience insights, and more, this site will give you a great base of knowledge from which to build.

For a great read on why inclusive marketing needs to become our default, check out Forbes.com’s article.

Want more? Powerhouse Planning can help. Contact us today for more information.

Jessica Bertsch2023-10-01T22:48:17-04:00October 1st, 2023|Business Resources, PowerTips e-newsletter|

BUSINESS RESOURCES

Business growth starts with a plan—and is followed by lots of hard work. For ideas on how to grow your business, we’ve compiled a short list here. As always, Powerhouse Planning is well equipped to help you grow your business through our total remote team solution.

For proven business growth strategies (with examples) check out this Terakeet.com article. While the article isn’t geared specifically toward small businesses, it does give a great overview of the strategic thinking behind business growth and the elements to consider when crafting a growth plan.

The Harvard Business Review’s oldie-but-goodie article “The Five Stages of Small Business Growth” is a thorough overview of the life cycle of a business development plan, complete with charts and explanations that still ring true. It’s a good primer on what goes into developing a business strategy.

If you are in the retail industry, check out Thryv’s top tips for short-term business growth that might just turn into long-term gains. This super quick read may jump-start your business growth brainstorming.

Want more? Powerhouse Planning can help. From free resources, such as this one on building partnerships, to full-scale business growth services, we’ve got you covered. Contact us today for more information.

Jessica Bertsch2023-06-09T10:39:06-04:00July 1st, 2023|Business Resources, PowerTips e-newsletter|

BUSINESS RESOURCES

As we are getting more and more back to normal after the COVID-19 pandemic, the return to in-person events is happening with greater and greater regularity. If you have gone on an event hiatus over the last few years, need a refresher on how to plan in-person events, or just want to learn more about event facilitation, check out some of these online resources.

Need to get started on planning an event, but don’t know where to start? Check out Enhance Entertainment’s article on what event facilitators do and how to choose the right one for you.

Still working with hybrid event conditions? While the event facilitation world seems to be returning to either fully in-person or fully remote events, some just aren’t there yet. SessionLab’s guide can help you with all the practical tips and information you need to plan your next hybrid event.

Want the top tips for planning a successful event? Check out the Brighton School of Business and Management’s Top 10 Tips here.

Want more? Powerhouse Planning can help. From free resources, such as planning for conference attendance, to full-scale event facilitation services, we’ve got you covered. Contact us today for more information.

Jessica Bertsch2023-04-04T10:06:32-04:00March 9th, 2023|Business Resources, PowerTips e-newsletter|

BUSINESS RESOURCES

The shift to more remote work has necessitated a “tweaked” philosophy in how we approach our client relationships. It’s not always as easy as a face-to-face meeting these days to cultivate healthy professional relationships. While tools like Zoom, Microsoft Teams, and Google Meet have given us a semblance of the old in-person meetings, the challenges of building remote partnerships go beyond virtual meeting needs.

For five quick tips on how to successfully transition to remote client relationships, check out this article from Forbes. The tips might seem basic in the extreme, but building a solid foundation will serve you well as you navigate those remote waters.

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Jessica Bertsch2023-01-03T01:15:45-05:00January 1st, 2023|Business Resources, PowerTips e-newsletter|

BUSINESS RESOURCES

Getting started in the corporate philanthropy world can be daunting. Here are a few resources to help you plan.

The CEO of Bright Funds, an organization that helps companies give back, has written an article for Forbes.com on how to build a workplace philanthropy program. From reasons why it’s crucial to give back to tips on how to build and develop your own program, this article is a great place to start. (more…)

Jessica Bertsch2022-10-02T16:52:31-04:00October 1st, 2022|Business Resources, PowerTips e-newsletter|

BUSINESS RESOURCES

Starting a business is overwhelming, not matter how well prepared you think you are. Not sure what you need or where to begin to sift through the hundreds of decisions you’ll need to make before you can ever open your doors? Check out OpenStax’s “Types of Resources,” a resource that breaks down all the different categories of resources you might need to consider for your small business, complete with definitions, and helps you begin to weed through what matters to your business and what you don’t need to worry about right now.

Entrepreneur.com’s “25 Essential Entrepreneur Resources” takes you through an overview of resources designed to get you started and help you think of everything you might need. There are tons of links to additional information venues to assist you in making the right decisions.

Don’t have time to read? Do you work better visually? Check out UVU’s “Starting Your Business” video library. Full of videos curated from events, lecture series, and speaker recordings, this library is your perfect video resource.

As always, Powerhouse Planning has resources and services to help. If you find you need an expert team for the cost of one full-time employee, we have a vast wealth of help we can provide. Our total remote team solution works alongside you to realize your entrepreneurial goals. Read some of our case studies to learn how we’ve helped other entrepreneurs or contact us today to see how we can help you build the business of your dreams.

Have you? Have you checked out Powerhouse online recently? Our website has undergone a facelift! (And it’s more than skin deep.) New (free) resources, case studies, and more can help you determine how Powerhouse can best help you. Not only are we constantly updating our website, but we’re ever-present on social media as well. Check us out on Facebook, LinkedIn, and YouTube. Who knows? You may even get a chance to interact with our president. She’s currently scheduling one-on-one 30-minute sessions where she will speak directly to you and offer advice/mentoring on any of those thorny business issues you might be facing.

Jessica Bertsch2022-07-07T11:17:20-04:00July 1st, 2022|Business Resources, PowerTips e-newsletter|

BUSINESS RESOURCES

Event facilitation encompasses a lot of things in the business world. From small, in-company events to large corporate conventions, event facilitation takes on many diverse forms. For an overview of event facilitation, covering everything from what constitutes an event to how to devise a event budgets, check out Cvent’s “Must-Know Guide to Corporate Event Planning.”

Have you been tasked with planning your company’s next event? Need a primer on what to think about and the types of questions you need to ask while planning? Maybe you need to figure out what to delegate to the others on your team. Social Table’s how-to guides can help you with that; our favorite is “How to Plan a Corporate Event: 8 Tips to Know”. It helps you jump-start your planning brain by giving you a fairly extensive list of things you will need to consider.

Need to consider COVID-19 protocols when you plan your next event? GlueUp’s “Guide to Corporate Event Planning” includes checklists and tips for navigating events during the ongoing pandemic.

As always, Powerhouse Planning has resources and services to help. We can plan and implement your next event with our total team solution, freeing you up to be the perfect host without having to worry about all the behind-the-scenes moving parts. Want more information on how we can help? Check out this case study, which details how we helped one of our clients with their event facilitation needs. Or contact us today to see how we can help you create the event you’ve been dreaming about.

Have you?

Have you checked out Powerhouse online recently? Our website has undergone a facelift! And it’s more than “skin deep.” New (free) resources, case studies, and more can help you determine how Powerhouse can best help you. Not only are we constantly updating our website, but we are also ever-present on social media as well. Check us out on Facebook, LinkedIn, and YouTube. You never know what we have going on there! Who knows, you may even get a chance to interact with our president. She’s currently scheduling one-on-one 30-minute sessions where she will speak directly to you and offer advice/mentoring on any of those thorny business issues you might be facing.

Jessica Bertsch2022-03-01T10:33:09-05:00March 31st, 2022|Business Resources, PowerTips e-newsletter|

BUSINESS RESOURCES

There’s an old saying that leaders are born, not made, but that’s not strictly accurate. Leadership skills can be developed over time, and part of being a good leader is helping to foster and develop those skills in your employees. For a list of ways in which you can encourage leadership development in your company, check out this Forbes Human Resources Council article on supporting leadership development at every level.

Want to overhaul your own leadership skills to develop healthier strategies? The Business Journals Leadership Trust has curated a list of resources specifically designed with you in mind. Learn how to identify what you’re doing right, what you can improve, and what not to do by checking out their suggestions.

Interested in bringing healthier partnerships to your business? It all starts with trust and finding partners who share your values. The CPA Leadership Institute reports seven characteristics you should consider when deciding with whom to partner.

Or maybe you’re just getting to the point in your small business journey where you’re contemplating building some partnerships. Not sure how to go about finding the right partners? Or want suggestions on the steps you should take? BoostBlog has an article you should check out.

As always, Powerhouse Planning has resources and services to help. We can assist with strategic planning, professional and process development, leadership mentoring, and much, much more. Contact us today to see how we can help you create the healthy leadership skills and partnerships you need.

Have you . . .

Checked out Powerhouse online recently? Our website has undergone a face-lift! (And it’s more than “skin deep.”) New, FREE resources, case studies, and more can help you determine how Powerhouse can best help you. Not only are we constantly updating our website, but we’re also ever-present on social media. Check us out on Facebook, LinkedIn, and YouTube. You never know what we have going on there. Who knows, you may even get a chance to interact with our president! She’s currently scheduling one-on-one, 30-minute sessions where she will speak directly to you and offer advice and mentoring on any of those thorny business issues you might be facing.

Jessica Bertsch2021-12-28T16:26:19-05:00December 28th, 2021|Business Resources, PowerTips e-newsletter|

BUSINESS RESOURCES

Growing your business can be a scary prospect, especially in these uncertain times. We’ve all been in triage mode for a long time, and the idea of branching out and getting bigger can feel like a monumental hill to climb in 2021. We’ve assembled a sampling of digital resources that can help you decide when and where to grow your small business.

You can always take a trip to the Small Business Administration’s website. It’s packed with information designed to support you at every step along your entrepreneurial journey.

Want tips that are relevant to today’s changing business topography? Check out this article for 16 timely tips on growing your business in 2021. From learning where to set your sights to making baby-step changes, it has something for everyone.

Not sure if you’re ready to grow? Or how to begin understanding the process? The Harvard Business Review has assembled five signs to help you determine if your business is “in the window.”

Need a starting-off point? How to Grow Your Small Business from The New York Times might help you recognize areas where you can grow and improve, and it provides brief tips on digital tools that can help you succeed.

As always, Powerhouse has plenty of resources available to help you with both traditional and outside-the-box solutions.

Overwhelmed or unsure of where to start? Powerhouse can help. We offer support for everything from identifying areas ready for growth and helping you craft a timeline that’s right for you to freeing you up to focus on what you do best: delivering a quality product to a quality client. Contact us today to see how our business growth services can boost your business.

Have you? Have you checked out Powerhouse online recently? Our website has undergone a facelift! And it’s more than “skin deep.” New (FREE) resources, case studies, and more can help you determine how Powerhouse can best help you. Not only are we constantly updating our website, but we’re also ever-present on social media as well. Check us out on Facebook, LinkedIn, and YouTube. You never know what we have going on. Who knows, you may even get a chance to interact with our president; she’s currently scheduling one-on-one 30-minute sessions where she will speak directly to you and offer advice/mentoring on any of those thorny business issues you might be facing.

Jessica Bertsch2021-09-27T19:46:38-04:00September 27th, 2021|Business Resources, PowerTips e-newsletter|

Business Resources

External communications can cover a wide variety of audiences and mediums, all of which are important for you to understand and know how to use effectively.

For a fairly comprehensive look at external communications essentials and tips on using them when starting or running a business, check out Santa Clara University’s website for their MyOwnBusiness Institute.

If you need resources or help discovering how to best communicate with your customers, sponsors, boards, etc., Public Relations Society of America (PRSA) may have just what you’re looking for. This site covers everything you might need to know about communicating during COVID-19 and directly after. In addition, you can gain the basics on crisis communication techniques.

As always, Powerhouse has plenty of resources available to help you with both traditional and outside-the-box tips on how to improve external communications.

Overwhelmed or unsure of where to start? Powerhouse can help with everything from crafting press releases, to setting up websites and engaging effectively on social media, to composing annual reports to keep investors and others in the know and excited about your business. Contact us today to see how our business development services can boost your external communications—and your business.

Have you? Have you checked out Powerhouse online recently? Not only have we added a new Case Studies page on our website, but we are ever-present on social media as well. Click the “Follow,” “Like,” or “Subscribe” button and connect with our team on Facebook, LinkedIn, and YouTube.

Jessica Bertsch2021-07-01T14:35:13-04:00July 1st, 2021|Business Resources|