MARKETING BUZZ
Aligning Your Philanthropic Program with Your Company’s Mission
By: Meredith Flory
For many companies, philanthropy and marketing are tied together. Employees wear company branding at volunteer events, and monetary contributions are posted on brochures and websites. There’s nothing, at first glance, ethically wrong with these practices. It makes sense that companies would want their customers to know about their efforts to help the community, and many consumers want to support companies whose work aligns with their values.