About Jessica Bertsch

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So far Jessica Bertsch has created 440 blog entries.

BUSINESS RESOURCES

Internal communications are more important than you might think. For a good overview on what internal communications are and how they can help you, try browsing through this Smarp blog article. It’s lengthy, but worth some time.

To get current on internal communications trends and where they’re headed in 2021, check out this article by Lead Content Strategist Charong Chow from SocialChorus.

As always, Powerhouse has plenty of resources available to help you with both traditional and outside-the-box tips on how to improve internal communications. From team-building exercises to tips on effective communication to just how to incorporate fun in the office, our resources are free and full of great information.

Overwhelmed or unsure of where to start? Powerhouse can help. Contact us today to see how our internal communications services can boost your business.

2021-03-29T21:07:41-04:00March 29th, 2021|Business Resources, PowerTips e-newsletter|

Ensuring No Child Goes Hungry

By: Meghan Traynor

Ten years ago, Bob Barnes, founder of The Children’s Hunger Project saw an unimaginable need in his Florida community. There were many Brevard County children who relied on their school lunches during the week, but when they went home for the weekend, they didn’t have food to eat. After seeing this food gap and hearing from teachers that students were coming into school hungry on Mondays, Bob Barnes decided to start The Children’s Hunger Project (TCHP).

In 2000, TCHP started feeding 27 kids at one school. Over the years the need has increased. TCHP reports, “In Brevard County, the number of children in the free and reduced-price meal program exceeds 50%. Some elementary schools have 80% or more of their kids on the free and reduced-price meal program with many of them at risk of childhood hunger and malnutrition.” To help achieve their mission, TCHP started spreading the word and creating awareness in their community while also building relationships with the schools and learning the specific need each school had. Through their efforts and community support, The Children’s Hunger Project is now supplying over 2,000 children with weekend food packages at 45 schools.

We recently caught up with TCHP Executive Director Cheryl Cominsky to see how things are going and if the COVID-19 pandemic had any impact on their organization. Thankfully, because TCHP supplies food, they were considered essential and never had to close their doors, though they did have to make some big changes to their business model. Before the pandemic, TCHP would hold weekly food packaging events every Thursday night with 30-50 volunteers packing anywhere from 1,000-2,000 food packages. But when COVID hit, they quickly had to switch gears and break up their food packing events into smaller groups scattered throughout the week, ensuring they were following the most up-to-date guidelines, including performing extra cleaning, wearing masks as well as gloves, and sanitizing between each packing event.    (more…)

Spotlight on Powerhouse’s Heather Osborne

It’s hard to believe we’re already one month into 2021, isn’t it? After the interminable year that was 2020, we’ve all been reveling in the promises a new year brings. Which is why we’ve decided to focus this installment of our employee spotlight series on one of our newer Powerhouse superstars: Heather Osborne. Among her many, many talents, Heather lends her executive assistant expertise to our clients as well as her sense of humor and positive outlook to all of us here at Powerhouse. Trust us, 2020 got so much better when Heather joined our team last April!

Heather’s executive assistant talents highlight one of our lesser-known service offerings. (Seriously, if you’re wondering if Powerhouse can help, take a page from that ubiquitous app tagline: there’s a Powerhouse service for that!) Heather provides executive assistance for Living Off Rentals/Green Vet Homes, for whom she does everything from scheduling and preparing newsletters, to researching and finding contractors, managing social media, organizing podcasts, maintaining websites, and preparing the annual business plan documentation. Her talents allow the client to focus on growing the business and making the most of the opportunities that come around.

While Heather has been with Powerhouse for less than a year, she already has some favorite things about it. Namely, how supportive everyone is of each other and how Powerhouse provides flexibility for professional growth. Powerhouse President Jessica Bertsch is adamant about encouraging that growth; she’s a master at bringing out hidden talents her freelancers weren’t even sure they possessed! Just ask Heather about hosting Powerhouse’s virtual “Salute to 2020” Power Hour. She brought festive fun as well as healthy reflection on what has to have been the strangest year we’ve ever known. Which just goes to show that the support she speaks of is something she offers in spades.

Heather is a veteran military spouse. Her husband, John, served for 26 years in the United States Marine Corps. She’s the proud mom of three sons, the eldest of whom is currently serving in the Marine Corps; the middle son will graduate from Texas A&M this year with a civil engineering degree; and her “baby” is 14 and already both a second degree black belt and an Eagle Scout. So, Heather knows something about service, as well as how to juggle multiple schedules and cheer on amazing accomplishments. It’s probably why she describes herself as someone who “likes to work” and “enjoys being part of a team.” She understands how to utilize the group dynamic to get things done and thrives on being organized.

When she’s not working, Heather will most likely be found spending time with her family, whether that means watching movies or geocaching, or curling up with a good book. Whatever she’s doing, it’s all family-oriented and designed to bring her a good work/life balance. That commitment to balancing professional and personal health is one of the other things she admires about Powerhouse and why she believes that in five years Powerhouse will still be helping businesses reach their best potential. Finding that balance means being focused and intent on work when it’s work time and “turning it off at the end of the day.” When you’re balanced, you work better and can do more for your clients.

“Schedule everything,” Heather says. Seriously. Put me time, family time, work time, all of it in the schedule. It allows you to see where you’re productive and to find the places you’re not quite in balance. And put family first. Putting family first will ensure that you get work done and done well so you’re not interfering with what is most important in life: spending quality time with those you love.

Because we’re taking some time this year to focus on us, we asked Heather what her favorite services are that Powerhouse offers. She loves them all (we told you she was supportive), but admitted to a particular fascination with graphics and web design. “That creative side of Powerhouse is dynamic!” were her exact words. She added, “There always seems to be a new service that comes up every time I turn my head.” So really, how could she choose just one or two favorites?

Professionally, Heather is happiest when she can take a task off clients’ hands so they can manage the business side of the house. “They are happy, and it makes me happy,” she says. It all goes back to that balance thing. Heather has found that “peace of mind outweighs everything.” When you put faith and family first, everything else naturally tends to balance out. That makes for more successful workers and a happier, better grounded individual. It’s a beautiful circle.

As always, we asked Heather to share something not many might know about her. She answered with the fact that she taught the deaf and hard of hearing for years and is fluent in sign language. We’re not sure about you, but we’re busy trying to figure out how to leverage that skill into another Powerhouse service . . .

2024-01-26T13:39:52-05:00March 5th, 2021|Spotlights|

New Powerhouse Team Member

Heather grew up in a small town in Illinois and took a job in California right after graduation. When that job ended, she knew she wasn’t ready to go back to Illinois, so she enlisted in the Air Force and served for six years. After her enlistment was over, she soon became engaged and married her husband, Tony. They’ve been married for over 20 years. They have two boys, Tony and Niko. Heather has spent the last almost 20 years being a stay-at-home mom, finishing her business administration degree, working part-time, and volunteering at an almost full-time pace. Her various work experience includes office manager for a temp agency, real estate agent’s assistant, thrift shop manager, retail management, and operational team lead. She believes all these experiences have helped her understand how important it is to continue to build your skills because you don’t know when a great opportunity—like Powerhouse Planning—will come along. Heather is thankful she can continue her volunteer commitments and have the ability to maintain her life-work balance as she only has her youngest son at home for a few more years.

2024-01-26T13:35:21-05:00February 11th, 2021|Powerhouse News|

CEO SPOTLIGHT

From Army Officer to Entrepreneur

By: Meghan Traynor

Kirby Atwell always knew he wanted to be an entrepreneur, but he also felt called to serve in the military just as his father, grandparents, and great-grandparents had done. While Kirby knew he didn’t want to make the military a career, he knew for certain he wanted to serve. After attending West Point for four years and serving six years as an officer in the U.S. Army, Kirby got out of the military and immediately started his real estate business.

Ready to start something of his own, Kirby launched Green Vet Homes, a “real estate business that buys, rehabs, and rents properties with a mission of supporting veterans.” Green Vet Homes supports veterans by either renting their rehab properties to homeless veterans or by donating 10% of profits to a veteran-related cause. After successfully running Green Vet Homes for four years, Kirby decided to launch his second business, Living Off Rentals, to teach others how they can generate enough income to comfortably live off their rental properties. Since launching his second business in January, Kirby has seen great success in such a short amount of time that we just had to know his secrets!

Most importantly, Kirby’s advice for other small business owners, or those who are thinking of starting a small business, is to “keep things as simple as possible.” How, you ask? Avoid scaling. Kirby learned firsthand from a previous business he had that scaling is not the key to success. His previous business scaled too quickly, and he wished he had paid more attention to turning a profit instead of just getting bigger. In his current businesses Kirby intentionally keeps things smaller, all his staff is contracted, and things are running a lot more smoothly! But wait. How can you grow your business and keep things small? (more…)

2020-12-31T16:50:03-05:00December 31st, 2020|CEO Highlight, PowerTips e-newsletter|

Did You Know?

2021 is finally here (was 2020 just the longest year ever, or what?), and here at Powerhouse Planning we are all set to make the most of it. To get the year started off on the right foot, we’re focusing on business development. You know, that vague phrase tossed around the office so ubiquitously. What is business development, exactly? According to Forbes, “Business development is the creation of long-term value for an organization from customers, markets, and relationships,” a definition the author further clarifies as “. . . figuring out how the interactions of those forces combine together to create opportunities for growth.” We can definitely get on board with that.

Did you know that one of the pillars of Powerhouse is our business development service? Whether you need help with writing an award nomination package that will get your business the recognition it deserves, or you are on a nonprofit team that wants professional grant-writing work, or you need some help with your strategic planning, our business development services can help you make your small business grow. In addition, all business development services come with coaching, mentoring, and cheerleading because here at Powerhouse, we’re your biggest fans.

2020-12-31T16:50:20-05:00December 31st, 2020|PowerTips e-newsletter|

Tips for Business Development for Small Businesses

By: Randi Cairns

Interested in new ways to approach business development as a small business? Some of the best advice has stood the test of time (for example, content is and always will remain king). Here are a few other thoughts and ideas to consider if you’re interested in shaking things up for your business.

Go live! We’re all living glued to our computers these days for everything from our kids’ classes to our work meetings. You’re probably an internet pro by now if you weren’t already. And with too many Zoom calls to count, you’re probably also a lot more comfortable looking at your own face on video, right?

Use that to your advantage and create and share videos that showcase your business, your products, and/or your team. People may shop at businesses or use services, but they connect with people. So put the people behind your business front and center. Have fun with this. It doesn’t need to be perfectly curated or filtered, and you shouldn’t take yourself too seriously (unless you run a funeral home, and then perhaps more decorum is in order).

When you’re excited and passionate about what you do, it shows, and it makes others excited about what you’re doing too. (And you can grab one of those kids to do the videotaping!)

Recycle creatively. You don’t need to start from scratch with every piece of content, marketing collateral, or social media post you use. Especially if you’ve got great stuff already that people have responded well to. And even the stuff that got less than a stellar response can be useful as a starting point for new materials (if you’ve paid attention to what might have been executed differently).

Recycling isn’t just good for the environment, it’s also great for a small business budget. Look at what you’ve already created and think about how you might repurpose or reuse it again. Some content will be evergreen and that’s perfect already. Other things you can transform into something new altogether—like changing a blog post into video content or a report into an infographic. In these times, you have an almost endless list of creative opportunities to showcase your work and, more importantly, the story of your business. So be creative! (more…)

2020-12-31T16:51:33-05:00December 31st, 2020|Marketing Buzz, PowerTips e-newsletter|

BUSINESS ETIQUETTE

How to Merge Business Development with Business Etiquette

By: Meredith Flory

As you grow and develop your small business, it’s important to not lose the special touches in customer service that encourage customers to support local and aspiring companies. There are ways to build into your business while being conscious of how your company interacts with the public. As you grow your company, be mindful of the ways you establish company etiquette, with an eye to the values and ethics that are important to you. Here are ways to think about interacting with customers, social media, and business partners while maintaining the values you established when your business was just a dream.

1. Interacting with Customers

Make customer service a part of your business plan. Thanks to online shopping and increasing interconnectedness, small business doesn’t have to be local, and customers can purchase goods and services from around the world. This means you need to stand out in the quality of goods and ease of customer service. Make sure to include in company planning what customer service looks like for your business. Growth plans shouldn’t only include product and sales but should also outline how you treat people and what kind of business culture you are developing.

Make sure employees are trained and committed to customer service. Do not assume when you make a hire that your employees will interact with customers the same way you would, even if you hired them in part due to their people skills. Establish company guidelines for behaviors such as time limits on returning contacts, away messages, language, and expectations for handling problems. Making this a part of job training, rather than fixing a problem when it appears, will help you, the employee, and the client. Win, win, win. (more…)

2020-12-31T16:51:40-05:00December 31st, 2020|Business Etiquette, PowerTips e-newsletter|

BUSINESS RESOURCES

Looking at creating or refining your business development plan can be daunting. There are a lot of things to keep in mind when determining which ways to grow or improve your company. For a good overview on what business development is and what goes in to creating a successful business development plan, check out The Ultimate Guide to Business Development.

If you want another perspective that offers some tips on how to get started, check out Investopedia’s blog.

For those who are trying to envision what a business development plan looks like in a post-COVID-19 world (and aren’t we all?), check out this article by Kevin Sneader and Bob Sternfels.

Wherever you are in your business development cycle, Powerhouse can help.

2020-12-31T16:51:59-05:00December 31st, 2020|Business Resources, PowerTips e-newsletter|
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