MARKETING BUZZ
3 Tips to Cultivate Healthy Business Partnerships
By: Julie Kirchner
“I can do things you cannot, you can do things I cannot; together we can do great things.”
– Mother Theresa
In your journey of leading a team or a small business, have you ever entertained the thought that you could accelerate growth by embracing a business partnership? We hear you—it sounds challenging. But paving a path into new partnership territory can also come with substantial rewards like diversified skill sets, access to new networks, and newly discovered bandwidth (brain gold) for strategic planning. You likely have a dream partnership already in mind. So, how do you set the stage for a healthy partnership so you can stress less and grow more?
- Make a contract. Ground rules set everyone at ease. Establishing even a simple contract demonstrates that you take the partnership seriously and sets a standard for professionalism. Formstack and HelloSign are two resources that offer free trials and monthly plans starting at $15-16/month while giving you access to contract templates and mobile document e-signing capabilities.
- Model healthy communication practices, and others might just follow your lead. In the early stages of a partnership, devote ample time to onboarding. Use this time to clarify expectations and preferences, identify and model important boundaries, and ensure you are on the same page at each step. This time investment can help reduce stress later by preventing miscommunication, averting unrealistic timelines, and avoiding unmet expectations. Provide an approachable framework for your accessibility and set a positive and responsive tone.