MARKETING BUZZ
3 Tips to Maximize on Virtual Events in Your Marketing Strategy
By: Julie Kirchner
From convenience to cost, virtual events pack a big bang for both businesses and event participants alike, and “many companies are planning to host even more online events in 2022 than they did in 2021,” according to an Inc.com article. You’ve got a green light to level-up your marketing strategy in 2022 using virtual events to your advantage. So, how can you maximize your return on events?
- Webinars are a winning strategy.
Video and events are positioned to be the top two content marketing-related investment areas in 2022, and the investment in these events is expected to grow. According to the Content Marketing Institute’s (CMI) “12th Annual Content Marketing Benchmarks, Budgets and Trends: Insights for 2022,” among the survey respondents including marketers and professionals, “51% rated webinars, webcasts, and web series first when it came to producing results.” Highly successful marketers “prioritize the audience’s informational needs, differentiate their content from the competition, and craft content based on specific stages of the buyer’s journey,” says CMI. (more…)