BUSINESS ETIQUETTE
Events with Heart: The Kelly Principles
By: Nicole Keeny
“Whatever else anything is, it ought to begin by being personal.”
– Meg Ryan, You’ve Got Mail
Meg Ryan may just be a business maverick. Okay, not Meg Ryan herself, but the character she plays in the movie You’ve Got Mail—Kathleen Kelly. Here is this young woman who finds herself fighting to keep her children’s bookshop afloat when a large bookstore chain moves into the neighborhood. A classic David and Goliath scenario.
Now, if you have seen this movie, you are probably thinking, Wait a minute. She lost that fight. Goliath won. How exactly do you want to hold her up as a successful business example?
Because she teaches us that business is personal. Because she shows the big corporation that small, intentional acts of hospitality are what set businesses apart and turn consumers into lifelong customers. Because she demonstrates that business is not merely a matter of checklists but rather a matter of heart.
And Kathleen Kelly has a thing or two to teach us about hosting events, no matter what size or scale they may be.