Facebook Quantity Versus Quality

Social Media Interaction Word Cloud: Like, Repost, ShareBy: Angela Caban, MHRM

The days of using Facebook as a free marketing tool are over. However, keep in mind, Facebook is still powerful and, when used correctly, will grow your business and build a loyal following. The saying, “Sometimes your circle decreases in size, but increases in value” is very true. This can also be applied to the world of social media.

While there are still many out there who do believe in putting in the time to increase audience size, don’t fixate on the number of your social following—bigger numbers don’t always equal success. Think about it this way: if the brand does not spend time engaging with their followers, what value does the high volume of those followers hold?

More time should be put into increasing the quality of your content to attract already loyal fans, therefore increasing your metrics and having a better organic reach. Potential followers will see the interaction between the brand and fans, equaling a higher quality page. Ever visit a page with a high following, but scroll down their page and see nothing? No comments, likes, or shares—just a brand posting content over and over, talking to no one. No engagement.

October 24th, 2016|

The Social Media Realm: A Lesson In Etiquette

By: Jennifer Morrison

It’s basically unheard of in this digital day to do business and not have a social media presence. Whether you have one employee or hundreds, your business’s digital footprint can make all the difference in how your company reaches potential customers. There are numerous moving parts to maintain professional social media accounts, but one of the most important things to focus on is social media etiquette. How your digital voice comes across to your audience impacts your brand.

You Are What You Share

Just like you have a business persona and a personal persona, your company’s social media presence should be separate from your personal one. Anything that you post under the umbrella of your business should align with professional goals, attitude, and beliefs. If a piece of content gives you pause before posting it, it’s most likely best left to your personal social media channels.

Talk with Your Audience, Not at Them

Back in the early 2000s, even before Facebook was a glimmer in Mark Zuckerberg’s eye, the term for finding friends online was “social networking.” Now we seem to have replaced that term with “social media,” but the goal is still the same: to network with other people you may not otherwise have an opportunity to connect with. With that in mind, you wouldn’t just talk at someone during a face-to-face conversation, especially someone you just met. Why then would you do that with your online audience? People are giving your their very precious time, and they want to receive something of value in return. Present them with the opportunity to converse with you. Share information that not only interests them, but also provides them with a way to respond and makes them feel like part of a conversation instead of a targeted demographic.


October 24th, 2016|

Client Profile: Nomades

Powerhouse Service Provided: External Communications


“Nomadés has worked with Powerhouse Planning for two years. Every project we have contracted has been handled professionally and on time. The attention to customer service and detail has made each project a success! In addition to a professional final project, the staff is above and beyond helpful and easy to work with!”

  • Heather Osborne, Director of Marketing, Nomadés

Check out our latest catalog design for Nomadés here: www.nomadescollection.com/catalog-2016-fall.

Interested in learning how we can help your company grow? Email us at admin@powerhouseplanning.com. We’d love to be on your team!

October 24th, 2016|

Social Media Tools

Social media is a completely separate function of business, and as its usefulness expands, so do the tools available to manage it effectively. Below are three tools to help your communications staff get the most out of online engagement:

Sprout Social: Allows businesses to get the most out of social media with tools for publishing, engagement, and analytics. Some features include letting you pre-schedule posts and track the growth of social audiences. Companies can sign up for a free trial.

Manage Flitter: Get the most out of your Twitter account with this tool, which allows you to target the right followers for your brand, manage engagement, and keep track of who unfollows you.

Klout: How do you know if you are posting shareable content? Klout scores you on the level of engagement for each of your social media accounts—Facebook, Twitter, Google+, and so on. It is a great asset in understanding the quantity versus quality of what your company is posting and enables you to adapt your communications strategy. Plus, it suggests content based on your desired demographic that can help grow your audience and keep your current one interested.

October 24th, 2016|

Nonprofit Profile: Team Rubicon

By: Rebecca Alwineteam-rubicon

Disasters are our business. Veterans are our passion.

In January of 2010, two Marines, six veterans, and first responders flew to the Dominican Republic armed with money and medical supplies. They rented a truck and headed to Haiti, where they immediately began providing aid to the people of Haiti. They treated thousands, focusing on those who would be overlooked.

Just like that, Team Rubicon was born. The name and history are unique, just like the people who make up the team. The military runs deep in Team Rubicon, emphasizing small, cohesive units. The focus is to provide disaster relief by pairing the skills and experiences of military veterans with first responders, medical professionals, and technology solutions.


October 24th, 2016|

Behind the Brand

Krystel Spell photo credit to HMM Portraits LLC

Photo credit to HMM Portraits LLC

By: Bianca Strzalkowski

Krystel Spell’s 100,000+ followers would be surprised to learn that the brand empire, known as Army Wife 101, actually began as a personal video project. The branding expert says she initially started vlogging (video blogging) on YouTube to share cooking videos and document aspects of military life. She never imagined that it would turn into a lucrative business with earnings in excess of $5,000 per month.

“I had no idea that blogging would ever be a business,” Spell said. “I remember the first time another blogger, and military wife, called me for a campaign with Sears and told me I would get a dryer in exchange for blogging. I literally screamed. I felt like I was getting gold, so you can only imagine the feeling of receiving my first paycheck.”


July 18th, 2016|


A brand is more than a logo, and a logo is just a small part of a company’s first impression to potential customers. A robust marketing plan includes branding that defines who you are and what clientele you are trying to reach.

Fact: Color increases brand recognition by up to 80 percent, according to a study by University of Loyola, Maryland. Let Powerhouse Planning assist your company in building a standout brand that increases your followers and draws customers in. Our services include website development, graphic design, and more. Review our full offerings at Powerhouse Planning.

July 18th, 2016|

Two Peas in a Pod: How Your Brand Affects Your SEO Rank

Concept of coworking

By: Angela Caban, MHRM

When I started building my business online six years ago, I hustled to get my Google ranking up. Consequently, I was so focused on bringing up my search engine rank (and crushing it) that I was neglecting my brand and what potential clients would think of me. In many instances, potential clients care more about the reputation of your brand rather than seeing you rank higher in search results. This doesn’t mean you should give up on raising that ranking; rather, you should focus on both. The two actually complement each other.

What is SEO and why is it important?

Search engine optimization (SEO) is the process of affecting the visibility of a site or page in a search engine’s results. In other words, you didn’t promote or pay for advertisements. Visitors find your site based off of the keywords typed in a search engine. And, as tedious as the process of working SEO can be, this is a vital step in any brand building. You have a golden opportunity to market your brand and build your ranking, especially for those niche brands.


July 18th, 2016|

Company Takes the Unknowns Out of Military Moves

By: Bianca StrzalkowskiMillie 2

There’s no place like home—and for military families who are constantly on the go, getting the right home can make or break the experience at their next duty station. That’s where Millie comes in.

Founded late last year, Millie was a collaborative effort of two businesses—AgentHero and Military Property Project—joining forces. The company, owned and operated by veterans and military spouses, does all of the legwork for service members and their families ahead of a relocation.

“We always say that the only thing the military really does is pack your boxes and load it onto a truck. We provide military families with information and support for all the other parts of the move,” Lauren Rothlisberger, Director of Marketing, said. “We believe that anytime a family can make informed decisions about their next duty station, before they even get there, their move will go much smoother. The goal is to keep the transition time to a minimum so that the impact is less on the families.”


July 18th, 2016|

Client Profile: DLS Engineering

DLS Vector LOGOPowerhouse Planning guides companies toward initiating and instituting high-IMPACT business plans that succeed in the forms of growth, recognition, efficiency, and new opportunities. Small to mid-size companies often struggle to afford full-blown, dedicated teams focused on marketing, company development, and business growth. We serve as an affordable, scalable, and targeted resource to assist companies of all sizes in achieving their goals. We provide business/company development, external/internal communications, and marketing services.

Here’s what a recent client had to say about working with us:

“Powerhouse thoughtfully helped us develop a stronger message and accentuate the differentiating qualities of our company.”

  • Kevin Speers, Vice President, DLS Engineering

Interested in learning how we can help your company grow? Email us at admin@powerhouseplanning.com. We’d love to be on your team!

July 18th, 2016|